Xander Ashwell
Available

Xander Ashwell

UX Designer/ConsultantBirmingham, United Kingdom
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Xander Ashwell
Available

Xander Ashwell

UX Designer/ConsultantBirmingham, United Kingdom
About me
A User Experience designer with a multi-faceted understanding of digital design - from initial vision and digital strategy, through user testing and research, high-fidelity prototyping and wireframing, to beautiful, engaging interaction design and user interface design, and back round again! My broad skill set means I'm able to propose the most suitable solution for clients, whether it's ensuring that business objectives and user goals are aligned, or simply advising on the most appropriate methodology for a digital design system. I'm particularly keen on Lean UX principles, "Just Enough" research, and helping brands re-align their business to best leverage the power of digital. I've a decade of experience in designing and developing digital products and services, providing design consultancy for countless clients, small and large. I've doubled a multi-national client's revenue on their online ticketing store, strategised and validated several new user interfaces for large automotive clients, and elevated the digital brand identities of countless businesses through unique and engaging website refreshes.
Work history
    Senior UX Designer
    Twycross, Atherstone CV9 3PW, UKFreelance
    Providing Rare Ltd with User Experience design, User Interface design, and digital design consultation.
    Senior UX Designer
     - Nottingham, United KingdomFreelance
    Providing User Experience design, interaction design and analysis to Boots on behalf of Splendid Unlimited. Responsible for leading UX processes for entire Online Pharmacy digital experience and for leading UX architecture of boots.com CMS design.
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Skills
  • User Experience
  • Agile UX
  • Mobile UX
  • UX Consultant
  • UX Design
  • UX Designer
  • UX Architect
  • UX Consultancy
  • UI Design
  • Web UI
Education
    BA(Hons) Graphic Design and Photography
     - Leicester, United Kingdom