About me
My name is Xin Ying (preferred name - Isabelle) Kok and I am a 2nd year BA Culture, Media, and Creative Industries student at King's College London. I am particularly interested in social media, marketing, and PR and communications. I am looking to gain practical skill and knowledge in the creative industries whilst making important contributions to a company or team through an internship position. I seek to apply my knowledge of digital trends and diversity and intersectionality in media in a creative and professional environment.
Work history
B
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MarketerBBDO Asia
- London, United KingdomInternship
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Summer InternBBDO Asia
- TaiwanInternship
- Observed and analyzed client Facebook page weekly for audience engagement and post
and ad outreach.
- Updated Excel spreadsheets weekly and created line and bar graphs to represent change in weekly growth.
- Collaborated with one other intern to write weekly reports in Mandarin Chinese, providing concise analytical overviews of key client-audience engagement data.
- Wrote a quarterly report in Mandarin Chinese alongside weekly reports.
- Summarized key successes and points of improvement for client across three months.
- Looked at growth and engagement of client's key competitors' Facebook pages as point of comparison.
Education
Bachelor of Arts (BA) King's College London
London, United Kingdom
BA Culture, Media, and Creative Industries
Course content looks at cultural studies, media and communications, and prevailing issues in the creative industries at large. Heavy emphasis on intersectionality and the importance of culture and identity.
T
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High School DiplomaTaipei American School
- Taiwan
Key courses: AP Economics, AP English Language & Composition, AP English Literature & Composition, AP Environmental Science, Honors Marketing, IBHL Chinese B
A-Level Equivalent Qualification: A*AA
Activities: Thespian Honor Society, Dignifight Club Publicity Director, ICare Club Publicity Director, participation in annual theatre productions, IASAS Theatre delegate 2021