Work history
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On-site Graphic ArtistLenovo
- Ariel Way, Shepherd's Bush, London W12 7GF, UKPart Time
- Showcased onsite graphic artwork creation as part of the Lenovo Yoga Laptop pop‑up activation at Westfeld White City.
- Completed a fnal digital illustration piece featured in the highlights content on Lenovo's social media.
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Brand Design InternInterbrand
- Shanghai, ChinaInternship
- utilised AI tools like Midjourney and Stable Diffusion to create precise brand imagery for brand manuals, effectively showcasing the brand's unique style. I successfully overcame the challenges associated with learning AI image generation to achieve accurate brand image representation through advanced AI technology.
- provided crucial support to senior brand designers by assisting in the development of auxiliary graphics and meticulously proofreading brand manuals. This role demanded exceptional design skills and a deep understanding of brand identity.
- collaborated closely with cross‑functional teams, including design and the Account Team, to conduct comprehensive analyses of competitors' advertising strategies. This involved in‑depth assessments of advertising channels, copy, and visual elements. Through these analyses, I contributed to identifying industry best practices and successful strategies.
- Additionally, I investigated user interactions with brands, such as social media engagement and event participation, with the goal of enhancing user retention.
- actively participated in the creation of brand design proposals and packaging, working closely with the creative team. This multifaceted role included brainstorming sessions, user research, and the application of creative design principles. It required a blend of creative thinking and a comprehensive understanding of the entire creative production process.
- collaborated with fellow design interns to develop customised social content imagery and layouts tailored for Chinese social platforms like WeChat and Tiktok. This involved a deep understanding of platform‑specifc requirements and the ability to align designs with the client's brand, resulting in engaging and brand‑compliant visuals.
Skills
- Graphic Communication
- Graphic Design
- Illustration
- Adobe Create Suite
- UI Design
- Brand Activation
- 2D Animation
Education
Graphic Communication DesignCentral Saint Martins (UAL)
- London, United Kingdom
Awards
3
3
Honorable Mention3x3 - The Magazine of Contemporary Illustration
My work has been awarded as Honorable Mention and has been selected to be published in the 3x3 International Illustration Annual No.20 and the online gallery.