QuestionsProjectsExperienceTeam

Projects

• Vogue X BVLGARI Opening CeremonyThe party for the opening of the collaborative show was followed by Vogue China’s 11th anniversary bash.

Work history

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SNS EditorHearst Magazines China
Apr 2018 - Apr 2019Shanghai, ChinaFull Time
• Developed and executed social strategies for Wechat and Weibo. • Generated popular creative content reaching on average of 70-80k viewers based on analysis of social data and social media trends. • Collaborated with accounts and design teams to maintain strong client relationships.
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Account ExecutiveHighteam Communications
May 2017 - Mar 2018Shanghai, ChinaFull Time
• Produced daily PR reports for LVMH-owned skin-care brand Fresh. • Assisted senior team to write copy, articles, competitor reports, press releases and event-related media materials. • Cooperated with editors from magazines and new media platforms to deliver brand exposure of over 350 pages per month. • Invited over 80 editors to participate in new product launch events.

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Skills

• PR
• PR Campaigns
• PR Strategy
• Photography
• Editorial Copy
• Editorial Content
• Project Execution

Education

MasterGoldsmiths, University of London
Aug 2020London, United Kingdom