Work history
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SNS EditorHearst Magazines China
- Shanghai, ChinaFull Time
• Developed and executed social strategies for Wechat and Weibo.
• Generated popular creative content reaching on average of 70-80k viewers based on analysis of social data and social media trends.
• Collaborated with accounts and design teams to maintain strong client relationships.
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Account ExecutiveHighteam Communications
- Shanghai, ChinaFull Time
• Produced daily PR reports for LVMH-owned skin-care brand Fresh.
• Assisted senior team to write copy, articles, competitor reports, press releases and event-related media materials.
• Cooperated with editors from magazines and new media platforms to deliver brand exposure of over 350 pages per month.
• Invited over 80 editors to participate in new product launch events.
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Skills
- PR
- PR Campaigns
- PR Strategy
- Photography
- Editorial Copy
- Editorial Content
- Project Execution