Yanar Alkayat

Digital Director

  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsContent Editor - Content Manager - Social Media Manager

Projects credited in

About me

I have been working in the digital arena for over ten years starting on the editorial desk of online magazines at Hearst and IPC (now Time Inc). Since then I have developed a mass of skills in content creation, content management and content strategy with a proven track record of thinking creatively, commercially and optimising content for search and ROI (an aspect I really enjoy). In recent years I have expanded my digital skills across ecommerce sites and set up my own consultancy working with beauty and lifestyle brands on social media strategy, content creation and digital skills training. I still writing for national press, am an award-winning online writer, lead workshops on digital content (Global Insights Beauty Trends Conference), regularly appear on panel talks, and trainer in social media and digital best practices to small to medium sized beauty brands. Industry skills: Agile Foundation and Practitioner Qualified, Wordpress, Magento, Google Analytics, Mailchimp, Campaign Monitor, SemRush, HTML Future goals: I intend for my career to remain in digital as that's where I can bring together the breadth of my creative, strategic and technical expertise and where I'm most inspired, challenged and driven.

Locked Pro Plan feature

Skills

  • Social Media Marketing
  • Digital Marketing
  • SEO
  • SEO Copywriting
  • SEO Optimisation
  • Content SEO
  • Social Content Strategy
  • Ecommerce
  • Ecommerce Content
  • Agile

Companies I’ve worked with

View all
  • Hearst Magazines UK

    Hearst Magazines UK

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    • Publishing
  • C

    Creative Head

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    • H

      Healthista.com

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      • T

        Trapeze Digital

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        Work history

        Currently

        Digital Director

        Healthista.com

        Oct 2016
        • London, United Kingdom
        • Freelance
        • Managing a women’s health website of 250K monthly unique users. Responsible growing ecommerce platform in line with partnership (sponsored) content, traffic growth, SEO strategy, social media strategy and content creation. I also manage affiliate partnerships, analytics and reporting, create and manage the promotions and digital marketing calendar, and work closely with developers and stakeholders on site development for revenue growth. The role is broad and varied with a large focus on creative campaigns for brand partnerships. I work closely with content director on this and bring essential digital, social and SEO expertise to ensure campaigns are maximised for exposure and successful ROI.

        Currently

        Freelance Creative

        Trapeze Digital

        Mar 2016
        • London, United Kingdom
        • Freelance
        • Trapeze Digital is my own consultancy, which I set up to work more closely with brands and PR agencies on creative digital campaigns, ecommerce growth, brand and social media strategies, content creation and social media / digital training. Past clients: Olympia Beauty (expo), Antonia Burrell Holistic Skincare, Merumaya Skincare, Karidis Clinic, Wild About Beauty

        2016

        Digital Director

        Creative Head

        Jan 2015 - Mar 2016
        • London, United Kingdom
        • Freelance
        • Managing content strategy and traffic growth of Layered Online (consumer hair magazine part of CreativeHEAD). Achieved number one search engine rankings after devising, implementing and project managing new strategies for commercial partnerships, content creation, editorial training, social media strategy and user experience.

        Education

        2018

        AGILE Project Management

        the knowledge academy

        Jan 2018 - Jan 2018
        • London, United Kingdom

        1999

        Sep 1997 - Jul 1999
        • United Kingdom
        • BSc Economics and Business Management

        Awards

        2013

        Shortlist Best Online Journalist

        Johnson & Johnson

        2012

        Best online feature

        The Jasmine Awards