Yanar Alkayat Digital Director | The Dots
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Yanar Alkayat

Digital DirectorLondon, United Kingdom
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Yanar Alkayat

Digital DirectorLondon, United Kingdom
About me
I have been working in the digital arena for over ten years starting on the editorial desk of online magazines at Hearst and IPC (now Time Inc). Since then I have developed a mass of skills in content creation, content management and content strategy with a proven track record of thinking creatively, commercially and optimising content for search and ROI (an aspect I really enjoy). In recent years I have expanded my digital skills across ecommerce sites and set up my own consultancy working with beauty and lifestyle brands on social media strategy, content creation and digital skills training. I still writing for national press, am an award-winning online writer, lead workshops on digital content (Global Insights Beauty Trends Conference), regularly appear on panel talks, and trainer in social media and digital best practices to small to medium sized beauty brands. Industry skills: Agile Foundation and Practitioner Qualified, Wordpress, Magento, Google Analytics, Mailchimp, Campaign Monitor, SemRush, HTML Future goals: I intend for my career to remain in digital as that's where I can bring together the breadth of my creative, strategic and technical expertise and where I'm most inspired, challenged and driven.
Projects credited in
  • Cosmopolitan x Ella OneI featured in a video for Cosmopolitan and Ella One about the morning after pill
  • All About You
  • Net Doctor
Work history
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    Digital DirectorHealthista.com
    London, United KingdomFreelance
    Managing a women’s health website of 250K monthly unique users. Responsible growing ecommerce platform in line with partnership (sponsored) content, traffic growth, SEO strategy, social media strategy and content creation. I also manage affiliate partnerships, analytics and reporting, create and manage the promotions and digital marketing calendar, and work closely with developers and stakeholders on site development for revenue growth. The role is broad and varied with a large focus on creative campaigns for brand partnerships. I work closely with content director on this and bring essential digital, social and SEO expertise to ensure campaigns are maximised for exposure and successful ROI.
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    Freelance CreativeTrapeze Digital
    London, United KingdomFreelance
    Trapeze Digital is my own consultancy, which I set up to work more closely with brands and PR agencies on creative digital campaigns, ecommerce growth, brand and social media strategies, content creation and social media / digital training. Past clients: Olympia Beauty (expo), Antonia Burrell Holistic Skincare, Merumaya Skincare, Karidis Clinic, Wild About Beauty
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Skills
  • Social Media Marketing
  • Digital Marketing
  • SEO
  • SEO Copywriting
  • SEO Optimisation
  • Content SEO
  • Social Content Strategy
  • Ecommerce
  • Ecommerce Content
  • Agile
Education
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    AGILE Project Management the knowledge academy
     - London, United Kingdom
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    BScUniversity of Wales, Swansea
     - United Kingdom
    BSc Economics and Business Management
Awards
    Shortlist Best Online JournalistJohnson & Johnson
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    Best online featureThe Jasmine Awards