Yanel is an accomplished copywriter, SEO specialist, and personal stylist. She collaborates with contemporary designers, luxury brands, and consignment marketplaces to improve online shopping journeys through conversion-driven product copy.
Her experience includes roles in fabric development, pre-production sampling, and sales for globally-recognized men's and womenswear brands. She also leads the StyleAlert.Co Styling team, which offers subscribers access to curated pre-owned and vintage designer finds via SMS.
Work history
S
S
Head of Styling, StyleAlert.CoStyle Alert by Material World
JapanFreelance
• Leading a team of Remote Stylists to implement direct marketing strategies, drive client engagement and achieve monthly KPIs via personalized SMS selections.
• Providing Style Chat Interface training to team members, ensuring high-performance clienteling and a seamless shopping experience for trial users and VICs.
• Identifying efficiency and engagement improvements with converting outreach strategies that increase client retention in partnership with Chief Growth Officer.
T
T
Remote Fashion CopywriterThe HULA
Quarry Bay, Hong KongFreelance
• Writing product description copy for pre-owned/vintage luxury consignment platform. Categories managed: clothing, footwear, bags, accessories, and fine jewelry.
• Integrating long-tail keywords to boost product discovery and organic click-through rates, while adhering to in-house CMS listing guidelines.
• Conducting product research on other consignor and peer-to-peer marketplaces to determine competitive resale pricing.
+ Show more
Skills
- Copywiting
- Direct Marketing
- Team Management
- SEO Optimisation
- Content Strategy
Education
F
F
Bachelor of Science (BS), Textile Development & MarketingFashion Institute of Technology
- New York, United States
The major in Textile Development and Marketing prepares students for successful careers in sustainable fabric development and color creation for fashion apparel, home furnishings, and other related industry end-use applications through structural fabric design and research and quality assurance.
F
F
Associate in Applied Science (AAS), Textile Development & MarketingFashion Institute of Technology
- New York, United States
The major in Textile Development and Marketing prepares students for careers in sustainable fabric development, color creation, and management for fashion apparel and home furnishings end uses, with an emphasis on textile applications and forensics, global sourcing, and marketing.