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An assistant innovation manager with a background in the advertising world. With 7 years of experience in consumer brand communications, strategic development, project and event management, I have participated in the process of strategising and implementing targeted campaigns for both start-ups as well as global well-established brands. I am very interested in a strategic communication and human-centred design as an approach to problem solving, creating valuable brands customers want to experience, and building brand relationships. My objectives are to help businesses create valuable products/ services and truly connect with their audiences by fostering collaboration, behaviour change and innovation, and to create ventures that are a mirror of my skills, passions and personality.
100%Open is a London-based open innovation agency that creates new products and services by connecting organisations to innovative start-ups, ideas and technologies across the world. My duties include: • Marketing communication • Redesigning company’s website • Rejuvenating company’s strategic innovation toolkit • Assisting company's networking events • Organising and carrying out innovation workshops • Devising and building crowdsourcing platforms, online community engagement and support • Supporting accelerator programs
UrbanEast is an insider-led guide of post-socialist cities in Eastern Europe devoted to provide an immersive urban experience for the culturally curious to explore the city’s hidden gems, engage with creative entrepreneurs and taste the local culture.
NX Creative Lab is a non-profit entrepreneurial incubator, a series of real-time crowd-funding events around London. My duties include: • Project and creative partnership development • Participate in social media management and marketing communication • Lead correspondence and negotiations with guest speakers • Event organisation and curating
McCANN is a leading advertising agency, both as the world's largest collaborative agency network and as a strategically creative, delivering marketing solutions that transform brands and grow businesses. My duties included: • Devising and executing brand communication strategies for multinational and local brands • Ensuring successful brand development results by maintaining day-to-day correspondence with client, project supervision and coordination of agency teams and subcontractors • Planning and managing the process of execution of integrated communication campaigns – print, outdoor advertising, TV and digital • Overseeing and developing business reviews, brand plans, drafting and presenting proactive ideas • Managing and coordinating development of digital communication tools and applications as part of the client campaign • Planning and allocating client campaign budgets to optimize campaign results and meet client’s goals
Davina Fashions is a London-based fashion retail company. My duties included: • Managing product photo shoots to support merchandising for company’s portfolio of brands; oversee print and online seasonal campaigns • Driving site traffic by developing concepts and updating product information – write SEO-optimized product descriptions, edit and enhance images, create communication materials • Assisting Site Merchandisers in optimising site navigation via recommendations for product classification and attribution • Following e-commerce trends; compile site evaluation reports; initiate and coordinate complete redesign of the site interface, navigation and functionalities • Creating and analysing monthly sales reports based on campaign performance • Following up on necessary site updates stemming from Site Merchandising request of customer service issues; manage order placements and logistical troubleshooting
Huts J. Walter Thompson Sofia is part of the JWT Worldwide network. JWT is the world’s best-known marketing communications brand, has been creating pioneering solutions that build enduring brands and budinesses. My duties included: • Managing accounts in consumer brand development for multinational and local brands: e.g. Nestle Bulgaria, Nestle Ice Cream, Bayer, etc. • Forging strong client relationships by ensuring successful account management on a day-to-day basis; coordinated project workflow across teams and subcontractors • Supervising planning and execution of integrated communication campaigns – print, TV, internet, viral and outdoor advertising; oversaw and developed business reviews, brand plans, drafted and presented proactive ideas • Planning and estimating client campaign • Collaborating on strategy development; coordinating focus groups, tracking studies, competitive analysis; created briefs and briefed creative teams • Leading new business development pitches and securing new client accounts by proactively participating in research, writing and presentation of ideas
Field of study: Cultural and Creative Entrepreneurship--Media and communication Pathway Modules included Creative Practice; Theories of the Culture Industry: Work, Creativity and Precariousness; Entrepreneurial Practices; Entrepreneurial Modelling; Media and Communication: City and Consumer Culture