About me
5 years of professional visual design project experience（Advanced aesthetics，good at creating strong visual atmosphere; strong design sensitivity, and able to control a variety of styles）;
2 years of team management experience;
Visual construction experience of the start-up brand from 0 to 1; Visual update and operation experience of the start-up brand from 1 to 2.
Strong creative thinking and visual expression ability
Strong project management ability
Strong flexibility and adaptability
Strong resistance to pressure and setback
Work history
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Visual Department ManagerVElCH Commercial (Shanghai) Co.,Ltd
- Shanghai, ChinaFull Time
- Responsible for the update and operation of the brand vision from 1 to 2，which unified brand tone and strengthened brand personality and recognition. Specific work contents are as follows:
1) Management side:
- Responsible for daily visual output control and team management of the visual department (3 underperformers). Led to complete the overall visual direction planning of the business. Systematically and prospectively solved vision problems;
- Responsible for cross-department cooperation and communication: supported the collaborative work of e-commerce operation, marketing and other departments to ensure the complete visual landing;
- Responsible for external visual team management (make-up and hair stylist, model brokerage, shooting location, etc) . Participated in the contract quotation negotiation, balanced and coordinated the interests of various parties, and well controlled the cost budget.
2) Content side:
- Responsible for brand creative content planning and visual execution: produced 22SS & 22FW fashion KV & lookbook photos （ model casting，art direction，etc); copywriting and short video clips, which injected cool and fashionable style into the brand visual DNA, improving the brand image recognition;
- Responsible for online social media (including WeChat official account, RED, Weibo） visual content planning，to create a modern and cool brand perception system, which enhanced the stability and consistency of users and improved the conversion rate.
3) Sales side:
- Responsible for producing and selecting pictures of 22FW new products in T-mall store;
- Visual update of T-mall store (including home page，detail pages and promotion pictures, etc). Formulated an agile design framework to improve work efficiency, and the click-through rate and the number of visits have increased significantly compared with the previous one;
- Poster and desk card design of offline stores.
4) Product side:
- Responsible for 22FW textile pattern design.
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Senior Visual DesignerShanghai JiZhi Health Technology Co.,Ltd
- Shanghai, ChinaFull Time
- Responsible for the construction and operation of the brand vision from 0 to 1, cultivating the image and the character of the brand. I created an agile design framework and precipitated specifications and templates that meet the brand tone, which facilitated later iteration and update to improve work output efficiency. Specific work contents are as follows:
1) Management side:
- Responsible for external visual team management ( photographer，packaging material factory，printing factory）. Systematically planned the design ideas of various platforms and channels, integrated multiple design methods, and thought about the design language from the perspective of users.
2) Product side：
- Responsible for package design（paper selection, color correction in the printing factory), brand manual design, package card design；
- Responsible for product creative shooting planning , studio shooting follow-up and film selection.
3) Sales side：
- Responsible for the decoration design of online sales channels from 0 to 1 of T-mall store, Youzan applet and Tiktok store;
- Design of printed materials for offline sales channels such as hAo mArket, The Body Lab Gym.
4) Content side：
- Responsible for the visual design of new media (including WeChat official account, video account, RED, etc.) campaign projects, such as the launch of new products, WeChat red envelope design in the Year of the Tiger, [Ta Zizai] round table live broadcast, etc. The reading volume of the first tweet on the new product line exceeded 7367, and the single note in RED praised 4315 at most;
- Responsible for the brand's official website design, short video shooting and editing, and to some extent promote the brand's memory in external communication.
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Skills
- Project Management
- Creative Art Direction
- Graphic Design
- Producing
- Department Leadership
- Creative Content
- Pattern Design
- Illustration
Education
MA Illustration and Visual MediaUniversity of The Arts London (UAL)
- London, United Kingdom
Distinction
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BA Visual Communication DesignNanjing Normal University
- Nanjing, Jiangsu, China
Awards
Emerging Talents, Design of Global ExcellenceWallpaper*
- ——awards and exhibitions of global fashion and design works in Chengdu IFS Skylark Gallery.