I’m a UI designer with a solid background in Branding, Graphic design, and Illustration. I help users enjoy digital experiences through intuitive-easily-to-navigate designs.
I have successfully accomplished creating brands from their initial idea to their visual development on various platforms, assuring a cohesive, innovative growth aligned with their essence.
In addition, my experience as an Independent Brand Designer has given me the know-how to successfully restructure and reshape design departments and provide a visual identity to the different units and brands within the company.
I am highly empathic and curious, I enjoy connecting with different audiences capturing insights that I turn into compelling messages; supporting stakeholders in successfully staging Employer branding, Town Halls, and Hackathon campaigns.
My ability to prioritize feedback in my design process motivated me to shift my professional path toward User Interface design. I believe that my design skills and empathic personality blend perfectly in identifying needs and creating user-centric solutions.
My core skills include:
• UI Design: Interface design, Wireframing and Prototyping, Usability test
• UX(User Experience): Competitor/User Research, Personas, AB Testing, Gathering requirements, MVP
• Branding & Identity: Brand audit, Consulting, Brand identity, Naming, Logo, Print and Digital
• Illustration: Editorial, Iconography, Lettering, Character, Storyboards, Gif animation, Patterns and Screenprinting
• Other skills: User-centric, Design thinking, Project planning, Time management, Assertive communication, Mentoring
• Industry tools: Adobe Xd, Illustrator, Photoshop, InDesign, Premiere (Basic), Rush, Lightroom; Procreate
I would love to connect with you and your team to bring your project to life. Contact me yanneth@itsbrandfulness.com
Work history
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Senior Corporate DesignerAuto1 Group GmbH
- Berlin, GermanyFull Time
In my role as a Senior Graphic Designer, I demonstrated expertise in branding design. Crafting Auto1 Group's Brand Guidelines laid the foundation for creating multiple layouts, establishing the company's visual and conceptual identity and assuring a cohesive growth.
↓These where accomplishments throughout my role:
• Designed the HR department's stationery and onboarding welcome kit, and enhanced the Digital Onboarding platform with conceptual illustrations.
• From conception to completion, created and executed the visual campaigns for Town Hall (2018-2021); produced assets and graphics for the video production team and members of the management board.
• Developed logos and identities for several departments, teams, and digital products, including the EVA app logo.
• Collaborated with the digital product team in conceptualising and illustrating the top features of their car evaluation EVA app. I created as well a frame by frame storyboard with assets for the video animation team.
• Designed print and digital visual campaigns reminiscent of cult movies to promote hackathon events for the Tech department, resulting in significant participation and engaging.
• I have created illustrations to enhance newsletters, social media campaigns and events. Some notable examples include International Women's Day and the 5K employee series.
• Compiled resource libraries of illustrations, characters, maps, and infographics after the completion of various projects to ensure consistency while serving for other designers to use/reference.
• Developed the "Choose Challenge" digital campaign in partnership with Employer Branding in order to attract professional talent.
• I shared my creative process with the team, encouraging them to approach challenges creatively.
Skills Branding & Identity · Logo Design · Digital Illustration · Digital Campaigns
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Independent Brand Designer and IllustratorBrandfulness
- Berlin, GermanyFreelance
Location: Berlin, Panama, Vietnam, and remote · Hybrid
About
In my role as an independent designer, I have worked with a variety of brand owners and entrepreneurs, including furniture manufacturers and winemakers. I have also been subcontracted by advertising agencies to create visual identities for museums, restaurants, and more. I have also worked with musicians and fashion brands to enhance their projects with my personal aesthetic.
Through this position, I developed time management skills, outline projects, perform administrative duties, and develop relationships with clients.
↓ Project highlight
I created three albums cover for CIENFUE, an acclaimed Latin rock band whom received over 3,900,000 streams for hits such as 'Life in the Tropics'. The 'Macho de Monte Suite' album cover was exhibited at the BID Biennial of Design in Madrid. The flaming lettering that later became the band's official logo was published in the book Logo Design Vol 3 by Taschen.
Skills: Branding & Identity · Illustration · Logo Design · Album cover · Personal Branding
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Skills
- UI Design
- Adobe XD
- Branding Design
- Illustration
- Adobe Creative Suite
- Logo Design
- Identity Design
- Time Management
- Creativity
- User Insight
Education
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UI Design CourseCarreerFoundry
- Berlin, Germany
As part of my professional development, I have pursued UI Design certification. This achievement allows me to add value to creative projects by incorporating a user-centric approach into digital platforms backed up by my branding, graphic design, and illustration expertise.
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Master in BrandingELISAVA - Barcelona School of Design and Engineering
- Spain