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Yara Magariño

Brand Manager Assistant

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Projects

Are you sure?

Do you really want to delete project #BeOriginalEs Jameson Irish Whiskey St. Patrick 2016 Campaign (Spanish Market)?

About me

Music, Videogames and Food. I think that will pretty much describe my life and my passions.

Skills

  • Events
  • Marketing PR
  • Excel
  • Final Cut Pro
  • Indesign
  • Office
  • Photoshop
  • Word
  • Nielsen

Work history

Currently

Marketing and New Business Consultant

Rochester PR Group

Mar 2017
  • London, United Kingdom
  • Full Time
  • Marketing and New Business. Specialised in market entry · Management of client's media campaigns · Contact with journalists and coverage management · Attendance to networking events · Social Media content writing

2017

Junior Product Management

Grupo Planeta

Sep 2016 - Mar 2017
  • Madrid, Spain
  • Full Time
  • · Product manager of Planeta Book portfolio · Management of marketing campaigns: trade, digital, tv, radio. · Market and product performance analysis. · Digital marketing projects · Social Media planning · Assist to publishing events · Contact with writers and celebrities · Control of the budget · Requesting materials and services to external agencies

2016

Assistant Brand Manager

Pernod Ricard Spain

Jun 2015 - Jun 2016
  • Madrid, Spain
  • Full Time
  • Jameson & Four Roses · Assist in marketing tasks for Jameson Irish Whiskey and Four Roses Bourbon brands. · Organise meetings, briefings and creative sessions · Administrative tasks: Budget monitoring, invoices, customer registration, archive · Data analysis, reporting and presentations · Purchasing management · Events logistics · Digital marketing projects and social media content review · On trade strategy management through Spanish regions · Event Management with local Brand Ambassadors · Project and material management with external agencies

2015

Assistant Product Manager

Sony computer Entertainment

Mar 2014 - Mar 2015
  • Madrid, Spain
  • Full Time
  • Assist in briefing, executing and monitoring marketing plans for several Sony first party video games - TV plans, Digital, Print, Outdoor, Special actions, Partnerships - Games: Bloodborne, Driveclub, Singstar, LittleBigPlanet 3, The Order 1886 amongst others ▪ Content review and writing for our local PlayStation online communication tools: - Owned Media: PlayStation.es, Blog, Forum, emailing - Social Media: Facebook, Twitter, Instagram and YouTube ▪ Briefings and presentations ▪ Contact external agencies for project and new visual assets management. ▪ Support major events, client conventions and game presentations ▪ Various administrative tasks via SAP R/3

Education

2014

Master in Marketing Management

ESIC Business & Marketing School

Oct 2013 - May 2014
  • Madrid, Spain

2012

Exchange Programme, Communication and Media Studies

Santa Clara University

Aug 2012 - Dec 2012
  • Santa Clara, United States

2013

Bachelor Communication

University of Deusto

Sep 2009 - May 2013
  • San Sebastián, Spain