About me
I am a creative and strategic marketing and PR professional with six years' experience in the hospitality industry. Quick thinking and results-driven, I enjoy working in fast paced environments and have a reputation for delivering best-in-class multichannel end to end campaigns with tangible results.
Experience
- Brand positioning and strategy.
- Digital marketing and social media strategy from conception through to execution.
- Annual marketing, PR and activation calendars.
- Building and managing websites through WordPress and Square Space alongside other CMS platforms.
- CRM and customer loyalty strategy.
- Copywriting for a broad range of communications and materials and meticulous copy editing.
- Asset creation and management of photoshoots.
- SEO strategy and implementation.
- Creating, building and managing full funnel paid social and PPC campaigns.
- External agency briefing and management.
- Excellent time management skills, juggling a variety of high profile, fast paced projects at once.
- Detailed reporting and digital analysis.
- Effective stakeholder relationship management.
- Line management and project management.
Skills & Qualifications
Certifications: Google Analytics | Brand Strategy | Search Engine Optimisation Fundamentals | Social Media Strategy and Optimisation | Content Marketing | Public Relations
LinkedIn Accredited: Google Analytics | SEO | Google Ads
Tools and Platforms: Hootsuite | Sprout Social | Sked | Campaigns+ | Contao | Coniq | MailChimp | Propeller | Canva | Adobe Spark | Google Analytics | GoogleAds | Google Ad Mob | Google Search Console | Screaming Frog | SEMrush
Work history
Marketing ManagerDishoom
London, United KingdomFull Time
Senior Account ManagerME:MO
London, United KingdomFull Time
Created and implemented multichannel marketing, branding and PR strategies for a diverse range of restaurants, bars, hotels and food retailers.
Developed annual marketing and PR calendars, executing key activations and outreach.
Formulated data led CRM strategies, consistently improving engagement and retention results.
Forged and maintained lucrative relationships with third party partners and e-commerce platforms as well as creating and managing cross-brand collaborations and local marketing partnerships.
Crafted creative, insight led organic social media strategies and content, consistently cultivating improved follower and engagement growth rates.
Produced branding materials for clients including brand bibles and POS, defining tone of voice and leading on creative vision.
Devised, built and managed full funnel paid social and PPC campaigns.
Oversaw website management for all clients using a range of CMS as well as leading website build projects from briefing through to completion.
Managed SEO for clients, implementing on and off page fixes, leading to improved technical performance and SERP rankings.
+ Show more
Skills
- Social Media
- Creative Approach
- PR Campaigns
- PR Strategy
- SEO
- CRM
- Website Management
- Digital Advertising
- Marketing Campaigns
- Branding Strategy
Education
U
U
Bachelor of Arts (BA) University of Exeter
United Kingdom
History, 2:1
L
L
Brand StrategyLinkedIn Learning
- London, United Kingdom
+ Show more