Work history
Audience Engagement LeadPenguin Random House UK
London, United Kingdom
Ebury, part of Penguin Random House, are the UK’s leading dedicated non-fiction book publisher. We publish for people’s every need and passion, from food, personal development and memoir, to smart thinking, parenting and business, working in close partnership with stellar talents like Yotam Ottolenghi, Michaela Coel, Fearne Cotton, Charlie Mackesy, Stacey Solomon, Tom Felton, Adam Grant, Wim Hof, Mary Berry and Brené Brown.
As Audience Engagement Lead, my key responsibilities include:
- Heading up and shaping Ebury Insights team, as well as upskilling wider comms team on digital marketing strategy and campaign implementation.
- Consumer trend analysis to achieve growth, with an eye for hidden gems, and a focus on spotting fast-growing talent platforms and the next big thing.
- Interpreting behaviours and identifying trends from multiple data points, and creating tangible solutions that shape effective campaigns.
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Senior Digital StrategistSunshine Communications
- Edinburgh, United Kingdom
Head of the digital team, I was responsible for social media strategy development (including audience analysis and persona development), social media and influencer management and advertising management, as well as outlining and overseeing the professional development of one digital strategist and three digital account executives.
Core responsibilities:
- Establishing and overseeing the methodology for approaching digital strategy including identifying goals, audiences, ways of working and KPI setting.
- Overseeing the development of strategy for clients, including social media (content, advertising and associated analytics such as Google) as well as digital more broadly (website analytics, email marketing, e-commerce)
- Social & digital ideation, including briefing and overseeing creative team outputs
- Reporting on industry trends to inform strategy and make insight-informed recommendations
- Leading on agency-wide digital development, including mentoring / coaching team-members to upskill in digital strategy
- Leading on digital strategy contributions for pitches / proposals
Notable achievements:
-Finalist for Diversity & Inclusion award at Marketing Star Awards 2021 and Leadership Team of the Year at The Drum Agency Business Awards 2022.
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Skills
- Social Media Marketing
- Actionable Insights
- Analysis Reporting
- Account Management
- Content Strategies
- Project Management
- Paid Social
- Paid Advertising
- Digital Strategy
- Ad Strategy
Education
BA (Hons) English Literature
- Brighton, United Kingdom
Bachillerato de humanidades
- London, United Kingdom