Yasmin Lajoie

Creative Manager

  • LocationLondon, United Kingdom



  • Digital Media
  • Events
  • Marketing PR
  • Music
  • Promotions
  • Email Marketing
  • Marketing
  • Networking
  • Problem Solving
  • Project Management
  • Communications
  • Relationship Management
  • Office
  • Photoshop
  • Social Media

Work history


Creative Manager

Pitt Buhl

Nov 2015
  • Creative professional responsible for day-to-day management of several platinum-selling songwriters and artists. The role requires a great deal of flexibility and creative input. Responsibilities include: Maintaining relationships with artists, producers and songwriters across two continents Coordination of schedules and organisation of writing camps and sessions Pitching songs and songwriters for artist projects in the UK and internationally Writing and designing biographies, press releases and further assets Social media and digital strategy for artists Negotiating terms for production deals and vocal features Assessing suitability of producers and songwriters for collaboration and engagement Meeting with record label A&R executives and senior management to procure creative opportunities for the roster


Catalogue A, R Executive and Communications Coordinator

Sony/atv Music Publishing

Apr 2010 - Sep 2015
  • Creative executive responsible for management and coordination of the catalogue roster and internal communications throughout the UK and internationally. Key responsibilities included: Maintaining relationships with artists, managers and lawyers Consultation with record label executives, managers and artists re. covers and samples of catalogue material Plugging artists and writers into creative and commercial opportunities, including co-writes and synch Coordination of new initiatives Researching deep cuts in the EMI and Sony/ATV catalogues and promoting via relevant channels Acquisition of new and established song catalogues; making offers and negotiating deal terms Advising re. the administration of artists’ publishing rights, song registrations and royalty collection Creation and maintenance of an MS Access database for catalogue roster, managers, lawyers and estate beneficiaries Organisation of events such as showcases, conferences, artist parties and writing camps and trips Preparation of promotional material, including press releases and new signing bulletins Design of adverts, e-invites, etc. using Adobe Photoshop Copywriting for internal and external marketing and communications Direction of video edits and preparation of accompanying assets for presentations to investors and directors Editor of company newsletter I was also on the Corporate Social Responsibility board at EMI



History of Art

University of Leeds

Aug 2008 - May 2010