I've always loved the art of storytelling, and bringing it to life is a passion I've nurtured over the years, transforming passionate words into emotive visuals.
I'm a Visual Communications Designer that specializes in branding, motion graphics, and other multimedia content. I aspire to learn more and grow in the business; understanding a variety of mediums and techniques only expands my capacity to break down barriers in order to visualize a narrative that has to be seen. I've always had trust in the design process, the experience it gives from start to finish, and the influence it can have on organizations.
I'm always up for a talk and like growing my network. Seeing the world through mine and your eyes simply expands the possibilities for creativity and imagination, that lead to change.
Projects
- Caffeinated Cafe BrandingLive, Love, Coffee! A space where people can enjoy themselves and their close ones. To lift their mood. Caffeinated is a cozy little coffee shop in Jordan that's all about bringing people together. It's a space where you can kick back, connect with friends, and just enjoy the simple pleasures in life. The folks at Caffeinated really value inclusivity, openness, quality service, and good old-fashioned humility. The brand's visual identity is about capturing those warm, delightful moments - you
- eli Wallet Brand Launch CampaignA 360 Campaign for eli wallet by Jordan Kuwait Bank With our unique edge defined, we embarked on an extraordinary campaign to introduce eli to the world. Our strategy was multifaceted, combining both online and offline elements to create a cohesive and compelling narrative. TVC: https://youtu.be/EolZWJ6AcRc
- eli Wallet BrandingPicture this - a group of passionate people working together for 2 years, starting from in-depth research with esteemed experts at Mastercard, creating the story, visualizing it, and pouring all their creativity into it until its launch. This was a great branding project done at Hue Innovation and Design, working closely with marketers, designers, animators, and of course, the client, to bring this project to life. Check out full Project on Behance: https://www.behance.net/gallery/204538329/el
Work history
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Art DirectorHue Innovation and Design
Amman, JordanFull Time
As a Senior Designer and Art Director at Hue Innovation and Design, I had the pleasure of working closely with local and regional clients, including Jordan Kuwait Bank. In this role, I served as the lead designer on all their campaigns, creating print and social media assets. One of my proudest projects was the recent launch of "eli", powered by JKB, where I was involved in the branding and brand launch from start to finish. It was incredibly rewarding to see our collaborative efforts come to life and make an impact in the community.
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Production and Motion DesignerThe Valve Studio
Amman, JordanPart Time
I have been working flexibly with The Valve Studio, a local design collaborative that focuses on design for impact, as a Production and Motion Designer. At Valve I learned how to work in the humanitarian section and develop brands, products, and campaigns with social change in mind. Both for local organizations and audiences as well as global ones.
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Skills
- Art Directon
- Motion Graphics
- Motion Design
- Brading
- Adobe Creative Suite
Education
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Design And Visual CommunicationJordan University Of Science and Techno
- Irbid, Jordan
My educational background as a Visual Communication Designer gave me the edge of structural and concept-based work. I learned alongside designers, animators, and filmmakers how to build ideas on insights and how to utilize visuals and storytelling to the greatest impact.