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Responsible for brand development to reach objectives - Formulate, implement and initiate pr & marketing strategies to enhance brand awareness - Develop pr & marketing programs e.g. print ads, trial program, social media platform, etc - Prepare, source and distribute product collaterals and press materials e.g. press releases, press kits, leaflets, POPs, premium, etc. - Handle daily media pitching and enquires - Establish relationship with media, bloggers and industry professionals - Conduct research and analysis of competitors, consumer behavior and market trend
- Formulating and executing PR & Marketing strategies - Handling PR projects, enquires and complaints - Doing market research and analysis on brand information, fashion trend and promotional activities - Liaising with agencies, media, customers and other merchants - Writing up press material, leaflets, advertisements, website information, etc. - Maintaining and updating information of website - Clipping of magazines and newspapers