About me
I craft memorable narratives and stunning visual experiences for fashion brands, platforms and fellow creatives in the luxury space.
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My specialty lies in driving traffic, engagement and conversion through strategic brand communications and e-commerce copywriting for designer womenswear, accessories, fine jewelry, multi-brand retailers, luxury goods resale and consignment marketplaces, as well as creative direction and content development.
Beyond luxury brand copywriting, I create fashion, design, and lifestyle content across various consumer touchpoints. I've contributed to titles including The Psychology of Fashion, IWD Magazine, Karalyte, and BIAS: Journal of Fashion Studies, with my expertise in fashion, retail, and personal style credited in publications including New York Magazine's The Strategist, WWD, Canvas8, Footwear News, Best Life, The Zoe Report, Woman & Home, Reader's Digest, Dapper Confidential, InStyle, Yahoo! Finance, Bustle, The Good Trade and more.
After more than a decade of experience in the fashion industry as a visual merchandiser, personal shopper and wardrobe stylist, I founded @RockFashionHistory, a fashion studies Instagram account where I publish the course of my research about the relationship between fashion and identity in rock & roll culture.
Work history
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Luxury Brand & E-Commerce Copywriter, Fashion & LifestyleSelf-employed
Mexico City, MexicoFreelance
Based in Mexico City, working globally. My specialty lies in driving traffic, engagement and conversion through strategic brand communications and e-commerce copywriting for designer womenswear, accessories, fine jewelry, multi-brand retailers, luxury fashion resale and consignment marketplaces, as well as creative direction and content development.
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Personal Shopper & Wardrobe Stylist, Designer Fashion & Luxury ResaleStyle Alert by Material World
New York, United StatesFull Time
Style Alert is a personal styling service for pre-owned designer fashion, 100% via SMS. Operating in the US, I manage a portfolio of 150+ clients curating personalized selections of designer fashion and pre-owned luxury goods sourced from a global re-commerce inventory feed, ensuring expert styling advice, seamless shopping assistance and brand guidance based on lifestyle, preferences and style biases.
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