Yetunde Abdou | The Dots
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Yetunde Abdou

London, United Kingdom
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Yetunde Abdou

London, United Kingdom
About me
I’m fascinated in the powerful connection between people, culture and brands and want to turn this interest into a career. To date I’ve gained placements at top London creative and research agencies. It was at these places that I discovered that my interests in fashion, music, art and technology could also be conducive to my thinking. Now I’m looking for an opportunity to become a member of a creative team - bringing my passion and enthusiasm to a space where I can learn and grow.
Work history
    Research and Insights InternSpring Studios
     - London, United KingdomInternship
    A six-month internship where I undertook research for a range of luxury fashion, beauty, and lifestyle and technology clients such as Unilever, Estee Lauder, Tessuti, StitchFix, Ralph Lauren, and Pepsi. Key responsibilities included: • Prepared and presented competitive audits, brand overviews, moodboards, cultural and consumer research to senior members of the agency such as Strategy Creative, Client Services and New Business • I also kept up to date with micro and macro trends – using Stylus, LS:N Global, Ebiquity, and Mintel, as well as the industry press and social media • And it was also my responsibility to create the monthly Insights Newsletter, which is distributed to the whole creative agency (I used Mailchimp to create them)
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    Qualitative InternThe Nursery
     - London, United KingdomInternship
    Six month qualitative research internship (extended from three). Given the important role research plays in the planner’s job, I took this internship to gain an insight into the research industry and experience first-hand the types of work research agencies do to uncover insight, guide strategy and research the impact of advertising. Key responsibilities included: • The analysis of fieldwork data to identify insights for clients such as Google Dr Oetker and Legal & General, among others. Due to the nature of my role I worked with vastly qualitative data, but I did have the chance to work with quant data in a few occasions (specifically via coding survey responses) • The project management and analysis of mobile ethnography tasks – on-boarding, setting up, liaising with respondents and monitoring their progress • Co-leading an internal ethnography project testing digital platforms for potential agency-wide use. • Using video editing software to create client facing vox pops • Putting together presentations of findings • I also helped put together presentations, and with data cleaning.
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Skills
  • Research
  • Market Research
  • Qualitative Research
  • Strategy
  • Organisation
  • Project Management
  • Insights
  • Marketing
  • Social Media
Education
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    HistoryUniversity of Warwick
     - Coventry, United Kingdom
    . My final year dissertation was on music journalism and gender in the 1980s, when the male-centric notion of “authenticity” in magazines began to deteriorate thanks to the growing popularity of different types of music
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    3 A grades at A Level (history, economics, politics)Drayton Manor High School
     - London, United Kingdom