About me
I’m fascinated in the powerful connection between people, culture and brands and want to turn this interest into a career. To date I’ve gained placements at top London creative and research agencies. It was at these places that I discovered that my interests in fashion, music, art and technology could also be conducive to my thinking. Now I’m looking for an opportunity to become a member of a creative team - bringing my passion and enthusiasm to a space where I can learn and grow.
Projects credited in
- International Women’s Day 2022, meet 100 rising stars inspiring changeWe still have a way to go when it comes to improving gender diversity and equality in the creative, tech and digital industries – which is why it is so important for us, as a platform, to use our force for good. We’re thrilled to be releasing our annual list celebrating and shining a spotlight on 100+ rising stars – as nominated by The Dots community – who are transforming the industry of today and inspiring the generation of tomorrow. The list beams with brilliant, talented people and their d116
Work history
Research and Insights Intern
- London, United KingdomInternship
A six-month internship where I undertook research for a range of luxury fashion, beauty, and lifestyle and technology clients such as Unilever, Estee Lauder, Tessuti, StitchFix, Ralph Lauren, and Pepsi.
Key responsibilities included:
• Prepared and presented competitive audits, brand overviews, moodboards, cultural and consumer research to senior members of the agency such as Strategy Creative, Client Services and New Business
• I also kept up to date with micro and macro trends – using Stylus, LS:N Global, Ebiquity, and Mintel, as well as the industry press and social media
• And it was also my responsibility to create the monthly Insights Newsletter, which is distributed to the whole creative agency (I used Mailchimp to create them)
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Qualitative InternThe Nursery
- London, United KingdomInternship
Six month qualitative research internship (extended from three). Given the important role research plays in the planner’s job, I took this internship to gain an insight into the research industry and experience first-hand the types of work research agencies do to uncover insight, guide strategy and research the impact of advertising.
Key responsibilities included:
• The analysis of fieldwork data to identify insights for clients such as Google Dr Oetker and Legal & General, among others. Due to the nature of my role I worked with vastly qualitative data, but I did have the chance to work with quant data in a few occasions (specifically via coding survey responses)
• The project management and analysis of mobile ethnography tasks – on-boarding, setting up, liaising with respondents and monitoring their progress
• Co-leading an internal ethnography project testing digital platforms for potential agency-wide use.
• Using video editing software to create client facing vox pops
• Putting together presentations of findings
• I also helped put together presentations, and with data cleaning.
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Skills
- Research
- Market Research
- Qualitative Research
- Strategy
- Organisation
- Project Management
- Insights
- Marketing
- Social Media
Education
MA Innovation ManagementCentral Saint Martins (UAL)
London, United Kingdom
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HistoryUniversity of Warwick
- Coventry, United Kingdom
. My final year dissertation was on music journalism and gender in the 1980s, when the male-centric notion of “authenticity” in magazines began to deteriorate thanks to the growing popularity of different types of music
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