Projects
- Season of Love 2021 | Pebbles + HerbsAn Instagram campaign for Valentine's Day 2021. – Products: Pebbles + Herbs Campaign concept: Yi Lin T Photographed & Colour Graded by: Yi Lin T Instagram Story layouts: Unfold Follow Pebbles + Herbs on Instagram: https://www.instagram.com/pebblesandherbs/
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Work history
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Digital MarketerPandora Jewellery
- Kuala Lumpur, MalaysiaFull Time
• Strategise and run data-driven performance marketing on Facebook, Instagram & Google to generate qualified leads, including budget planning, optimised targeting, ad creatives and post-campaign reporting.
• Co-ordinate with sales and merchandising teams for consumer insights.
• Prepare, brainstorm and present marketing proposals.
• Work with APAC brand principal to ensure that marketing plans align with global branding strategies.
• Collaborated with agencies to run online ads; pivoted to in-house advertising in 2020.
• Plan, write and schedule monthly social media schedules using Sprinklr.
• Keep updated on latest trends to ensure that industry best practices are in place.
• Work closely with HODs and the Executive Director on overall company strategy.
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Digital MarketerGeorge Town Festival
- George Town, MalaysiaFull Time
Marketing and executing campaigns for the annual arts festival in George Town, Penang.
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Skills
- Photoshop
- Cinematography
- Colour Grading
- Creative Photography
- Retouching High end
- Marketing Brand PR
- Social Media Content Curation
- Social Media Strategy Campaigns
- Editing
- Copywriting
- Interview Transcribing
- Performance Marketing
- Ad Copywriting
- Online Advertising
- Online Content
- Online Campaigns
- Online Branding
Education
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Film StudiesQueen's University Belfast
- Belfast, United Kingdom