Work history
S
S
Marketing directorSMG Live
- Shanghai, ChinaFull Time
• Worked within China’s industry-leading live entertainment company SMG Live, the live arm of Shanghai Media Group, with responsibility for business sponsorship and promotion - building and maintaining relationships with target clients, partners and local government, and converting them into new avenues of business.
• Collaborated with internal and international creative and production teams across domestic and international projects with global partners including Disney, Punchdrunk, Secret Cinema, Really Useful Group, and GWB entertainment, to effectively and creatively achieve stakeholder goals.
• Planned budgets and marketing strategy including events and online and offline media planning.
• Worked directly with the General Manager and President to develop sponsorship and investment acquisition strategies to obtain maximum profitability.
S
S
Marketing ManagerSMG Live
- Shanghai, ChinaFull Time
• Focused on brand partnerships and sponsorship; building relationships with potential clients, and developing negotiating strategies through insight into their needs and goals; including presenting to key contacts to facilitate cooperation.
• Managed partnership budgets for events, interventions, and media placement.
• Identified key strategies for successful new audience acquisition and sales growth.
• Key achievements
- Led the team delivering Arts In Shanghai (a government initiative), organising 800+ activities across more than 60 malls in Shanghai
- Managed several successful sponsorship and marketing promotions including Sleep No More Shanghai X Budweiser and Virgin Atlantic, Secret Cinema’s 007 X Jaguar and Bacardi, Chicago X Kohler and Standard Chartered Bank, the Chinese version of War Horse X Cadillac.
Education
MasterGoldsmiths, University of London
London, United Kingdom
MA Culture Industry