Yifang Tien

Yifang Tien

Head of ArtUnited Kingdom
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Pip Jamieson
Christopher Sutton
Giorgio Gremigni
Yifang Tien

Yifang Tien

Head of ArtUnited Kingdom
About me
In an advertising and branding career which now spans more than 18 years, I have held a variety of positions - Senior Art Director, Creative and D&AD award-winning senior graphic designer and currently employed as Head of Art for McCann Health. I specialise in beauty and fashion brands. I’ve had the pleasure of collaborating with top fashion photographers like Craig McDean, Liz Collins, Ben Hassett, Richard Bush and Rankin for TV, print and social media campaigns. I work closely with photographers, film directors, post production companies, sound studios, illustrators and graphic designers. My skills are combining creativity, concepting, visualising and delivery to the highest standards, with a proven ability to meet deadlines, manage workflow and build relationships with clients and service providers. My client lists: • Beauty & Hair: L'Oreal Paris, Rimmel, Simple, Aussie, Toni & Guy, Timotei, Sunsilk, TRESemmé • Fashion: Lacoste, Hugo Boss, Anna Sui • Luxury Hotel: Mandarin Oriental, Four Seasons • Retail: Debenhams, Manor, Sunrise Department Store • Tech: Samsung, Sony Ericsson, Motorola, Toshiba, Dell, PC Home • Finance: HSBC, Citibank • Automotive: Honda, Nissan, Renault • Food: Pepsi, Special K, KitKat, Lindt, Zespri, 1222 • Media: BBC 3 Radio, MTV Asia
Projects
  • L’Oreal Paris Casting Crème Gloss Social Campaign
    L’Oreal Paris Casting Crème Gloss Social Campaign
  • Special K. Spot Light
    Special K. Spot Light
  • Samsung Brand Film
    Samsung Brand Film
  • Rimmel London. Kate Moss Film
    Rimmel London. Kate Moss Film
  • Toni&Guy
    Toni&Guy
  • Rimmel London Campaigns
    Rimmel London CampaignsAlmost 4 years working in a team, we produced global campaigns that demonstrated new beauty products in a way that was category-breaking, young, and dynamic, and every time with a strong London essence. My work elevated the image and corporate identity of Rimmel London. A Creative and strategic thinker with an impeccable eye for detail for the initial conception of a campaign, through execution, to post production.
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Work history
    M
    M
    Head of ArtMcCann Health
    London, United KingdomFull Time
    Wolff Olins logo
    Wolff Olins logo
    Freelance Senior Art DirectorWolff Olins
     - London, United KingdomFreelance
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Skills
  • Advertising
  • Print Design
  • Indesign
  • Photoshop
  • Social Media
  • Branding Identity Design
  • Photoshoot
  • Digital Campaign
  • Fashion Beauty
  • Pitch Development
  • TV Commercials
  • Integrate Campaign
  • Presentation Communication Skills
  • Creative Art Direcction
  • Hair and Beauty
  • Brand Developent
Education
    Central Saint Martins (UAL) logo
    Central Saint Martins (UAL) logo
    CuratingCentral Saint Martins (UAL)
     - London, United Kingdom
    Central Saint Martins (UAL) logo
    Central Saint Martins (UAL) logo
    MA Communication DesignCentral Saint Martins (UAL)
     - London, United Kingdom
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Awards
    D&AD logo
    D&AD logo
    D&AD Graphite Pencil / Branding / Digital Brand ExpressionD&AD
    D&AD logo
    D&AD logo
    D&AD Graphite Pencil / Branding / Branding Schemes/Medium OrganisationD&AD