Yifang Tien

Head of Art

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  • LevelSenior
  • LocationUnited Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsCurator - Art Director - Creative Director

Projects

About me

In an advertising and branding career which now spans more than 18 years, I have held a variety of positions - Senior Art Director, Creative and D&AD award-winning senior graphic designer and currently employed as Head of Art for McCann Health. I specialise in beauty and fashion brands. I’ve had the pleasure of collaborating with top fashion photographers like Craig McDean, Liz Collins, Ben Hassett, Richard Bush and Rankin for TV, print and social media campaigns. I work closely with photographers, film directors, post production companies, sound studios, illustrators and graphic designers. My skills are combining creativity, concepting, visualising and delivery to the highest standards, with a proven ability to meet deadlines, manage workflow and build relationships with clients and service providers. My client lists: • Beauty & Hair: L'Oreal Paris, Rimmel, Simple, Aussie, Toni & Guy, Timotei, Sunsilk, TRESemmé • Fashion: Lacoste, Hugo Boss, Anna Sui • Luxury Hotel: Mandarin Oriental, Four Seasons • Retail: Debenhams, Manor, Sunrise Department Store • Tech: Samsung, Sony Ericsson, Motorola, Toshiba, Dell, PC Home • Finance: HSBC, Citibank • Automotive: Honda, Nissan, Renault • Food: Pepsi, Special K, KitKat, Lindt, Zespri, 1222 • Media: BBC 3 Radio, MTV Asia

Locked Pro Plan feature

Skills

  • Advertising
  • Print Design
  • Indesign
  • Photoshop
  • Social Media
  • Branding Identity Design
  • Photoshoot
  • Digital Campaign
  • Fashion Beauty
  • Pitch Development
  • TV Commercials
  • Integrate Campaign
  • Presentation Communication Skills
  • Creative Art Direcction
  • Hair and Beauty
  • Brand Developent

Companies I’ve worked with

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  • Wolff Olins

    Wolff Olins

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    • Design & Creative
  • JWT

    JWT

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    • Advertising
  • McCann London

    McCann London

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    • Advertising
  • Leo Burnett

    Leo Burnett

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    • Advertising

Work history

Currently

Head of Art

McCann Health

Mar 2017
  • London, United Kingdom
  • Full Time

2015

Freelance Senior Art Director

Wolff Olins

Jul 2015 - Jul 2015
  • London, United Kingdom
  • Freelance

2015

Freelance Senior Art Director

McCann London

Jun 2015 - Sep 2015
  • London, United Kingdom
  • Freelance

2015

Freelance Senior Art Director

Leo Burnett

Jun 2014 - Mar 2015
  • London, United Kingdom
  • Freelance

2014

Freelance Senior Art Director

Karmarama

Nov 2013 - May 2014
  • London, United Kingdom
  • Freelance

2011

Art Director. Creative

JWT

Apr 2008 - Sep 2011
  • London, United Kingdom
  • Full Time

Education

2016

Jan 2016 - Mar 2016
  • London, United Kingdom

2006

MA Communication Design

Central Saint Martins (UAL)

Sep 2004 - Sep 2006
  • London, United Kingdom

2004

Fashion Promotion and Media

London College of Fashion

Sep 2003 - Sep 2004
  • London, United Kingdom

1998

BA Communication Design

National Taiwan University of Arts

Dec 1994 - Dec 1998
  • Taiwan

Awards

2017

D&AD Graphite Pencil / Branding / Digital Brand Expression

D&AD

2017

D&AD Graphite Pencil / Branding / Branding Schemes/Medium Organisation

D&AD