About me

Yiğit Günel is an award-winning multidisciplinary photographer, who concentrated on people-based stories with his images. His meticulous approach to lighting and focus on capturing genuine moments can be seen through his personal projects and portraiture for editorial and advertising. He is one of the photographers taking part in the London Creative Network Artist Development Programme in 2021 with Four Corners. AGENCIES Kilimanjaro, Buzzbar, Y&R, BBDO, Medina Turgul DDB, TBWA, Alice BBDO, Cheil, McCann Erickson, Ogilvy&Mather, Team Red, Wanda Digital, Brandista, MARKA CLIENTS Commercial: Vodafone, Samsung, 3M, Beko, Miller, KFC, Ulker, Pedigree, Ikea, Generali, Waldo, Mr Start, Pip n Nut, Rexona (Sure), YKK, Turkiye Is Bankasi, Virgin Radio, Caykur, Digiturk /BeIn Connect Editorial: GQ, Startups Magazine, Red Bull, Skylife, Elle Decor, Brava Casa, Sabah Newspaper

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Projects

• YG Studio Motion Graphics ShowreelAs a side hustle, I do motion graphics projects and video editing for years. Check out my latest promo showreel!
• 1

  YKK Autumn / Winter 2021 CollectionBuzzbar created an online showcase website for YKK Europe in collaboration with us. These images for showcasing new season while businesses are in lockdown because of COVID-19. https://ykk-europe-collection.com
• 7

  Mr.Start SS20 CampaignDesign: Philip Start Art Direction: Nickque Patterson Photography: Yigit Gunel Photography Assistant: Eder Turziani Retouch: YGStudio Ltd. Model: Therell / MiLK Management Ltd. Production: Buzzbar.co Digital Marketing Strategist: Madeleine Andersson BTS: Hattie Turner
• 8

  Mr.Start AW19 CampaignDesign: Philip Start Art Direction: Nickque Patterson Photography: Yigit Gunel Model: Tadas Naujokaitis Production: Buzzbar Location: Cre8 Studio
• 1

  A Personal Matter Of Time / Self Portrait
• 2

  Loss / Personal ProjectThese images have been transformed from the id tag photos of soldiers to death toll numbers between 2002 to 2012 in Turkey. The project consists of over 1000 images which have been shot on military duty in 2007. Raw images in this series have been shot with a 2Mp pocket camera and combined later with several techniques used. Same outfit, same haircut, same ideas have been pushed into these bodies. Human beings transformed into numbers. When they die eventually they are all the same.

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Work history

Photographer / VideographerBuzzbar
Aug 2019London, United KingdomFreelance
Producing portrait shots, seasonal campaigns, product shots, headshots, lookbooks. High-end image editing, video shooting and editing. Art directing of upcoming campaigns or shots.
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DirectorYG Studio Ltd
May 2007London, United KingdomFull Time
Yiğit Günel is an award-winning multidisciplinary photographer, who concentrated on people-based stories with his images. His meticulous approach to lighting and focus on capturing genuine moments can be seen through his personal projects and portraiture for editorial and advertising. www.ygstudio.uk

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Skills

• Photography
• Commercial Photography
• Photoshop
• Retouching
• Editorial Photography
• Videography
• Studio Lighting
• Portrait Photography
• Directing
• Advertising

Education

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M.F.A Masters Fine Art Istanbul Bilgi University
Sep 2004 - Jun 2006Istanbul, Turkey
MFA on Visual Communication Design
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JournalismAnadolu University
Sep 1997 - Jun 2002Eskişehir, Turkey
BA on Journalism and Print Media

Awards

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Crystal AppleCrystal Apple
Best Published Advertisement on Culture and Arts in collaboration with Medina Turgul DDB
BronzeCannes Lions International Festival of Creativity
Ikea : Sofa ad in collaboration with TBWA - Istanbul