yigong Bai

yigong Bai

Data Visualiser15-17 Station Rd, Addlestone KT15 2AL, UK
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Connections
Marta Camarada
Judith P. Raynault
Basak Erten
yigong Bai

yigong Bai

Data Visualiser15-17 Station Rd, Addlestone KT15 2AL, UK
Projects credited in
  • Cravendale Milk & The Muppets brand partnership
    Cravendale Milk & The Muppets brand partnershipBrokered a partnership between Cravendale and Disney UK to feature the Muppets in its new ad campaign. The campaign was supported with an on-pack promotion, digital goodies and showcased the parallels between both brands as irreverent, chaotic energy that spans generations but translates into real affection.
  • Base Brixton
    Base Brixtonadidas shocked the footballing world when they announced that they were discontinuing their entire football boot range, including the globally infamous "Predator", to be replaced by just two new models - X and Ace. X for the chaos players - the ones who change the game. Ace for the control players - the ones who run the game. We took over Pop Brixton for a week-long celebration of football, inviting teams from across London to battle it out in our playoff arena. For everyone else, we built a
  • adidas NMD Launch - futurehouse
    adidas NMD Launch - futurehouseWhen adidas Originals launched their NMD range, it represented a massive switch change for the global streetwear brand. Famed for cult classics and evergreen retro styles, this was a product that looked to the future for the first time. While still drawing influence from the greatest design cues of its ancestors, NMD reimagined and disrupted streetwear like nothing that had come before. The London launch centred around a week-long creative event hub, housed within a fully immersive, post-apoca
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