About me

Allow me to take you on a journey through my world as the driving force behind ARTiSTORY's rise in the global art and cultural IP licensing industry. With over two decades of experience, I have honed my expertise in crafting comprehensive licensing programs for world-renowned art and cultural organizations. 🌍🎨 🚀 The Birth of ARTiSTORY: In Jan 2021, I embarked on a thrilling adventure, establishing ARTiSTORY in Singapore and quickly expanding its presence to the UK and the US. My mission was clear: to revolutionize the art and cultural IP licensing sector on a global scale. Thanks to a talented global team, ARTiSTORY has forged exciting collaborations with Direct-to-Consumer (DTC) brands and global retailers, bringing art-inspired merchandise to life. From TOMs and Cariuma to Ruggables and the Singapore Fairmont Hotel, the list of clients speaks volumes about ARTiSTORY ability to create successful licensing programs. ✨🤝 🏆 A Decade of Licensing Triumphs: Over the past decade, I have secured master license rights for an impressive array of top-tier museums and cultural organizations worldwide. From the National Gallery (UK) and the British Library to the Museum of Fine Arts, Boston, and Centre Pompidou (France), the partnerships span the globe. The IP portfolio also includes collaborations with the National Palace Museum (Taiwan), Cambridge University and Museums, Thyssen-Bornemisza National Museum (Spain), Benaki Museum (Greece), and Dunhuang (China), among others. 🌐🎭 💡 The Alfilo Brands Era: Before founding ARTiSTORY, I was the founder and CEO of Alfilo Brands. Under my leadership, the company developed groundbreaking licensing and retail programs with iconic institutions such as the British Museum, the MET, Museum of Fine Arts, Victoria & Albert, and BBC Earth. My innovative approach resulted in award-winning licensing programs across a staggering 20+ product categories, elevating the presence of these institutions in Greater China's online, retail, and immersive spaces. 🏆🛍️ I invite you to be inspired by my incredible journey and discover how my vision has shaped the future of art and cultural licensing on a global scale! 🌍✨

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Work history

Chief Executive OfficerARTiSTORY BRANDS Corp
Jan 2021Raleigh, United StatesFull Time