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With over 15 years of industry experience I have led brands and projects across all continents, resulting in bleeding edge fashion campaigns for print, video, digital and more.Locked Pro Plan feature
Utilizing a unique range of expertise I am able to elevate fashion businesses through creative consultancy, collection assessments, and tailor made visual campaigns CREATIVE • Brand ID / DNA • Concepts & Ideation • Art & Creative Direction CONSULTING • Creative Consulting • Market Strategy & Research • Collection & Design Perspectives • Brand Analysis MANAGEMENT • Project Management • Campaign Strategy & Implementation PRODUCTION • Project Producer • Creative & Vendor Sourcing • Casting & Talent Management • Location Scouting PROJECTS INCLUDE • Copper88 - Consulting: Creative Strategy, Branding, Design, Packaging • The Common-Folk, F/W '15 - Campaign Imagery, Consulting: Design, Strategy • AMH / Ashley Marc Hovelle S/S '16 - Consulting: Brand, Design, Strategy • SoulCal CapeTown, S/S '15 - Campaign Imagery: Magazine, Billboards, Storefront, Video • USC 2015, 12 month – Campaign Imagery: Magazine, Billboards, Storefront, Video • SoulCal Switzerland F/W '14 – Campaign Imagery: Magazine, POS, Web, Video • 883 Police, S/S '14 – Campaign Imagery: Magazine, Look Book, Video • Rock & Rags by Firetrap, A/W '13 – Trend Teaser Look Book for POS & Web • Full Circle Brand Relaunch, A/W '13 – Campaign Imagery: Look Book, POS, Web MAGAZINE FEATURES • Vogue Italia • Hunger • Blanc Mag • GlassBook • Touch Puppet • Blink Magazine
Managing and developing customer accounts for private label programs, I was appointed to assist in the design and direction of brand collections, consulting on a range of projects from design to direction. Responsibilities Included: • Corresponding with factories in China, Taiwan & Malaysia • Quality controller • Design assessments / Collection reviews • Approving fabrics, lab dips, and pre-production samples • Assisting in packaging and hang-tag design Clients Included: • WIMBLEDON TENNIS Athletics: Mens & Ladies - Clubhouse Collection • HEAD SPORTSWEAR: Mens, Ladies & Children - Tennis & Golf • STORMTECH PERFORMANCE: Mens & Ladies - Sporting Apparel