4-year experience with branding. Currently a freelancer open to collaboration and part-time opportunities.
Passionate about cross-cultural communication, multilingual design, typeface, and installation art.
Always get excited about multidisciplinary exploration! No matter if it's pop-up events, film production, or even music festivals, let's do it in the creative way.
Projects
- The TuneThe Tune is a natural scented candle and diffuser brand based in China. The brand aims to provide a mindful ritual for people in modern society to pause their hectic journey, and contemplate on the present moment. Music is composed of the spaces between the notes; similarly, life is defined by the negative spaces where our mind is at peace without being occupied by thoughts. The brand identity emphasizes the concept of “negative space” and “mindfulness” by embracing natural materials and a neutr
- Rissai ValleyRitz-Carlton Reserve – a rare place set aside for those who appreciate an exotic sanctuary tucked away in the most exquisite corners of the world. All Ritz-Carlton Reserve properties are located at handpicked sites that are rare for their geographic opulence — breathtaking natural vista with strong cultural connectivity. The identity of the new property in Jiuzhaigo, China was developed by Superunion including naming and logotype design. The logotype is inspired by traditional Tibetan calligraph
Work history
Graphic DesignerFellow Studio
London, United KingdomInternship
Freelance DesignerDesign Bridge and Partners
- Shanghai, ChinaFreelance
Education
MARoyal College of Art
London, United Kingdom