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Yu Katanozaka

Content & CRM Manager

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  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsContent Marketing Manager - CRM Manager - Email Marketing Manager

Skills

  • Japanese Language
  • Korean Language
  • Chinese Lanaguage
  • Asian Market
  • Email Marketing
  • Content Marketing
  • CRM Marketing
  • Ecommerce Marketing
  • Production/project Management
  • Marketing Technologies

Work history

Currently

Content and CRM Manager

VOGA.com

May 2014
  • London, United Kingdom
  • Full Time
  • - Managing technical and marketing aspects of VOGA.com, which operated on the Magento platform and supported over 10000 product skus. - Marketing strategy mix included email, social, SEO and affiliate Oversaw creative direction for web and email content, as well as promotional strategy and implementation. - Analyzed site performance and initiated improvements, including merchandising efforts, technical projects, and creative changes. - Initiated social media program A/B testing which led to significant increases in email open rates and click through rates. - Redesigned product's web content making it more effective & in line with its promotion goals. - Analyzed marketing program results on a monthly basis and reported new revenue, profitability, performance vs. target goals and long term impact on customer behavior. - Developed actionable customer segmentation and profiles for improved targeting by designing and leading a comprehensive quantitative survey.

2013

Content Marketing Executive

Digital Jungle

Nov 2011 - Sep 2013
  • Beijing, China
  • Internship
  • Conducted a wide variety of office work and technical services, including data input, PC operations, filing. Built, refreshed, and managed the client’s websites. Presented improvement plans for operational efficiencies, executed such improvements, and established new business plans.

2013

Japanese Teacher

Freelance

Mar 2011 - Sep 2013
  • Freelance
  • Taught entry level Japanese classes for foreigners. Taught classes to foreign students for the better understanding of the Japanese culture. Worked as a counselor to mitigate the daily problems of the foreign students. Translated documents between English and Japanese.

2011

Event Organiser

Institute of Knowledge Seoul (지식나눔연구소)

Oct 2010 - Oct 2011
  • Seoul, South Korea
  • Internship
  • Translated technical documents, business documents, and legal documents from Korean to Japanese. Communicated with clients by telephone and E-mail, acted as information source. Facilitated negotiations by eloquent translation and avoiding cultural misunderstandings.

Education

2013

History and Journalism

Renmin University of China

Apr 2011 - Mar 2013
  • Beijing, China

2011

History and Journalism

Seoul National University

Apr 2010 - Mar 2011
  • Seoul, South Korea