Yu Katanozaka

Content & CRM Manager

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  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsContent Manager - CRM Manager - Marketing Executive

Skills

  • Japanese Language
  • Korean Language
  • Chinese Lanaguage
  • Asian Market
  • Email Marketing
  • Content Marketing
  • CRM Marketing
  • Ecommerce Marketing
  • Production/project Management
  • Marketing Technologies

Companies I’ve worked with

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  • F

    Freelance

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    Work history

    Currently

    Content and CRM Manager

    VOGA.com

    May 2014
    • London, United Kingdom
    • Full Time
    • - Managing technical and marketing aspects of VOGA.com, which operated on the Magento platform and supported over 10000 product skus. - Marketing strategy mix included email, social, SEO and affiliate Oversaw creative direction for web and email content, as well as promotional strategy and implementation. - Analyzed site performance and initiated improvements, including merchandising efforts, technical projects, and creative changes. - Initiated social media program A/B testing which led to significant increases in email open rates and click through rates. - Redesigned product's web content making it more effective & in line with its promotion goals. - Analyzed marketing program results on a monthly basis and reported new revenue, profitability, performance vs. target goals and long term impact on customer behavior. - Developed actionable customer segmentation and profiles for improved targeting by designing and leading a comprehensive quantitative survey.

    2013

    Content Marketing Executive

    Digital Jungle

    Nov 2011 - Sep 2013
    • Beijing, China
    • Internship
    • Conducted a wide variety of office work and technical services, including data input, PC operations, filing. Built, refreshed, and managed the client’s websites. Presented improvement plans for operational efficiencies, executed such improvements, and established new business plans.

    2013

    Japanese Teacher

    Freelance

    Mar 2011 - Sep 2013
    • Freelance
    • Taught entry level Japanese classes for foreigners. Taught classes to foreign students for the better understanding of the Japanese culture. Worked as a counselor to mitigate the daily problems of the foreign students. Translated documents between English and Japanese.

    2011

    Event Organiser

    Institute of Knowledge Seoul (지식나눔연구소)

    Oct 2010 - Oct 2011
    • Seoul, South Korea
    • Internship
    • Translated technical documents, business documents, and legal documents from Korean to Japanese. Communicated with clients by telephone and E-mail, acted as information source. Facilitated negotiations by eloquent translation and avoiding cultural misunderstandings.

    Education

    2013

    History and Journalism

    Renmin University of China

    Apr 2011 - Mar 2013
    • Beijing, China

    2011

    History and Journalism

    Seoul National University

    Apr 2010 - Mar 2011
    • Seoul, South Korea