About me
Account Director with profound understanding of premium sector + creative and curious mind. As our world is getting smaller and smaller and the world brands are present globally, across all media channels, I am lucky to have gained an extensive experience in helping a great number of international clients to achieve their creative and strategic goals across a diversity of cultures and markets. Among the clients I am happy to have supported are COS, Empire State Building, Harrods, Jumeirah, Mandarin Oriental, St. Regis, Emirates Airlines, Qatar Airlines, Lacoste, Canali, Clive Christian Perfume, Elizabeth Arden, Swarovski, Wedgwood, Vertu, Nikon, Samsung, Ballantine's, Dalmore, Jameson, Baileys, innocent, Wallpaper* Magazine, AnOther Magazine, NOWNESS, Dazed Magazine.
BRANDS:
Fashion, Design & Lifestyle:
COS, Vestiaire Collective, Harrods, Dazed Group (AnOther Magazine - China edition), Wallpaper* (online China edition), Christie’s Magazine (China edition), NOWNESS, Canali, Swarovski, Mulberry, Vertu, Wedgwood, Asics, Lacoste
Travel, Hospitality and Attractions:
Empire State Building, Jumeirah, Hyatt, St. Regis, Mandarin Oriental, Kempinski, Emirates, Star Alliance, Turkish Airlines, Qatar Airlines/ Qatar Airport, Lufthansa, Expedia, Booking.com, Trip Advisor, Merlin Entertainments Group, SEA LIFE, SEA LIFE Trust, The Dungeons Hamburg, SPYSCAPE
Beauty:
Elizabeth Arden, Lumene, Avon, Clive Christian Perfume
Automotive:
Lotus, Infiniti, Citroen, Jaguar Land Rover
Finance:
Barclays Wealth, Barclays, Barings, Deutsche Bank, J.P. Morgan, T. Rowe Price
Spirits + FMCG:
Diageo Group, Ballantine’s, Dalmore, Jameson, Smirnoff, Baileys, Stella Artois, Carlsberg, Seth & Riley's Garage, Coca-Cola, Cheerios, Lion Bar Cereal, innocent, Nestlé
Technology Leaders:
Nikon, Samsung, Quantel, Sony, Sony Professional, Canon, Playstation, Bosch, Huawei
LANGUAGES:
Russian (native)
English (fluent, full professional)
Italian (conversational)
Spanish (conversational)
Work history
F
F
Editor, Proofreader and Creative Translator: English-RussianFreelance
London, United KingdomFreelance
l
l
Account Directorloveurope and partners
London, United KingdomFull Time
My experience in this role includes but is not limited to:
· Pitching and presenting at industry seminars and events
· Nurturing and maintaining strong client relationship, supporting multiple international stakeholders during product launches and post launch communications, maintaining the highest level of servicing
· Recruiting and training Project and Account Management teams
· Managing interdisciplinary teams of Project and Account Managers, Copywriters, Strategic Planners, design and Production teams to bring creative concepts to live – in a fast-paced environment:
· Internationalisation of integrated ATL marketing campaigns, print and digital local versioning (EMEA, Asia, Americas)
· Property, product names development in a variety of languages – leading teams of copywriters based in local markets
· Cross-cultural health checks and validation
· Market research and insights based on qualitative/quantitative research + strategic advice tailored basing on specifics of given culture
· Cross-cultural and Local market support services for production and editing stages (voice artists selection based on the local cultural specifics, working closely together with the production team during the editing stage)
+ Show more
Skills
- Adverising
- Localization
- Marketing
- Transcreation
- Global Brands
- International Advertising
- Cross-cultural Working
- Briefing Creatives
- Creative
- Stakeholder Management