About me
· Over two and a half years of experience in integrated marketing services, public relations, and advertising.
· Collaborated with leading international clients across various industries, including healthcare and wellness, technology, FMCG, and home appliances. This has enriched my experience and equipped me with a cross-disciplinary and lateral-thinking perspective in formulating public relations and marketing strategies.
· Strong project management skills, expertise in developing strategic communication plans, and maintaining effective stakeholder relationships. Additionally, I excel in both internal and external corporate communication.
Work history
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Senior Account ExecutiveUnited Communications Group
- TaiwanFull Time
• Delivered tactical recommendations and oversaw the execution of campaigns across print, digital media, content marketing, and TV commercials.
• Managed project timelines and deliverables, ensuring the achievement of key objectives and adherence to deadlines.
• Facilitated communication between internal teams and external production partners, ensuring smooth coordination and project flow.
• Supervised and mentored an Account Executive, delegating tasks and offering strategic guidance to ensure project success.
Clients: Panasonic, Carrefour
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Senior Account ExecutiveOne For All Public Relations Consultants
- TaiwanFull Time
• Accumulated in-depth experience in managing communication with diverse stakeholders, including government entities, the public, healthcare professionals, medical associations, and media outlets.
• Developed and executed comprehensive communication strategies, including media planning and key message development, for disease education campaigns under strict government regulations.
• Leveraged media tools and PR tactics to generate positive coverage, helping clients achieve business and sales goals.
• Cultivated and maintained strong relationships with press contacts and Key Opinion Leaders (KOLs) to boost client visibility and credibility.
Key Client Achievements
• For Moderna, organized a press release and tier 1 media interviews for subsidiary announcement within three days, securing broader coverage than similar announcements in Singapore, Hong Kong, and Macau.
• At JingChi Beauty Clinic, coordinated a press conference with 21 media outlets and 30 journalists, resulting in 124 news stories and over 15 million in PR value, an exceptional performance for an entertainment and beauty press conference in Taiwan. This earned praise from the client’s VP and led to further project opportunities.
Clients: Moderna, Novartis, Pfizer, Boehringer Ingelheim, Zimmer Biomet and other international medical and consumer healthcare clients, also Nestlé, Uni-President, Jingchi Beauty Clinic, and Taipei Fertility Centre.
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Skills
- Market Analysis
- Market Research
- Marketing Campaigns
- Public Relations
- Digital Strategy
- Advertisement Branding
Education
MasterUniversity of Leeds
Leeds, United Kingdom
Global Fashion Management
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BachelorNational Chung Hsing University
- Taiwan
Marketing