Yuqi Wu
Available

Yuqi Wu

Graphic DesignerLondon, United Kingdom
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Pip Jamieson
Andrew Rouse
Desara Husha
Yuqi Wu
Available

Yuqi Wu

Graphic DesignerLondon, United Kingdom
About me
I am a designer/ maker by training who finds work centres around two things in conversations with people: methods of communication between humans, culture and machines, and patterns drawn from small things in life. I am keen on creating experiences to alleviate pain points and humanise technology through design pragmatically. Concurrently, I am passionate about crafting and making - why I studied BA textile - to turn heritage into an aesthetically fabricated surface using my eye for details and geometry and hand for composing.
Work history
    H
    H
    Digital Design InternHylink Digital
     - London, United KingdomInternship
    I worked on two branding and marketing campaigns: Cargill and PROLIV, including visual content such as brochure, packaging, logo design and user interfaces. Side projects include social media, presentation and deck designs with call-to-action redesigns.
    Z
    Z
    Graphic DesignerZuczug
     - Shanghai, ChinaFull Time
    Worked as the main graphic designer for in-house graphic studio 3ge3 at ZUCZUG. The project includes collaboration with clients such as MM Paris, artist Wenling and Tomomi Mizukoshi to launch graphical marketing and promotional materials, and product designs. - Branding, merchandise product design involving textile design, garment design and lifestyle goods. - Landing page, web interface and posters. - Side work includes visual merchandising concepts, motion graphics for promotion.
Skills
  • Adobe
  • UX
  • Research
  • Branding
  • Cinema 4D
  • Packaging
  • Visual Communication
Education
    U
    U
    Human Computer InteractionUniversity of St Andrews
     - Saint Andrews, St Andrews, United Kingdom
    The degree focused on user-centred interaction design and utilised iterative design processes to create accessible products that understand users' needs. - Research study, participatory research, user journey mapping, wire-framing, low-fi and high-fi prototyping, and usability testing. - Evaluation and critical design decision-making. - Using technical platforms Tableau and D3.js for information visualisation to draw insights. - Understanding human sensory and cognitive systems and how different designs and choices affect perception are examined for concept creation.
    Central Saint Martins (UAL) logo
    Central Saint Martins (UAL) logo
    Textile DesignCentral Saint Martins (UAL)
     - London, United Kingdom
    The degree focused on pattern design and image-making ability that are built upon competent printing, knitting and weaving skills. It favours experimentation with new materials, technologies and techniques to develop innovative designs.