Yvonne Bernhardt

Strategic Planning Assistant

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  • LocationUnited Kingdom

Skills

 

  • Advertising
  • Marketing PR
  • Excel
  • Office
  • Photoshop
  • Powerpoint
  • Word
  • Naming
  • Focus Group
  • French
  • Strategy and Planning
  • Image Creation
  • German
  • Insight Analysis
  • Pitch Preparation

Work history

Currently

Teacher for German as a Foreign Language

IB Frankenthal

Feb 2016
  • Teaching Syrian and Afghan refugees in German (A1).

2015

Assistant Strategic Planner

Scholz Friends Berlin

Mar 2015 - Aug 2015
  • - Worked on integrated communications strategies for international brands (e.g. Montblanc, Mercedes Benz) - Conducted market research and qualitative interviews with focus groups - Developed a sustainable branding concept to raise awareness for CSR - Prepared pitches

2013

Strategic Planning Intern

Elys Energiekonzepte Heidelberg

Jul 2013 - Sep 2013
  • - Development of an integrated communications strategy for the agency's community energy service - Benchmarking of the local renewable energy market - Event management for upcoming events to launch the agency's business - Gained firsts insights about how to turn a start-up into a legitimate agency

2011

Public Relations Intern

Classic Communication Nice

Aug 2011 - Sep 2011
  • - Writing and translation of press releases in French, German and English within a French-German PR agency - Responsible for media monitoring and the communication with well-known magazines in Germany (Elle, Vogue, InStyle etc.) and French brands, such as Kusmi Tea and Valrhona - Journalistic contributions to the website www.organic-en-vogue.de

2010

Project Assistant

House Marketing BAD Dürkheim

Mar 2010 - Jun 2010
  • - Expertise with POS marketing for Beiersdorf, Philip Morris, John Deere etc. - Coordination of merchandisers and mystery shoppers - Controlling of ATL communications in retail stores

2009

Communications Intern

VEGA Metals Durham

Apr 2009 - Jun 2009
  • - Event management and setting up of a communications plan - Created and maintained profile accounts for different social networks (Facebook, Twitter etc.) - Responsible for Social Media Content

Education

2015

Strategic Planning, Brand Identity, International Advertising

CELSA Paris Sorbonne

Aug 2014 - Jun 2015
  • Strategic Communications and Marketing