This Is Hatch focuses on creating bespoke digital applications, incorporating The Escape Committee, Brighton based web design company specialising in branding and content services to deliver creative responsive online solutions for the music and arts sectors. www.thisishatch.co.uk My key responsibilities cover two areas of the businesses: 1. Finance, Office and HR administration. Following the merger of the two companies and the resignation of the Finance Director I was asked to extend my role to manage the administration of the combined business. 2. Account and Project Management – key accounts ABRSM.org, CBSO.co.uk, IMGA.com, Menuhin.org. I also advise the Directors on new projects, working on planning, budgeting and scheduling as I continued my previous role: • Account management for existing clients to support, maintain and develop their websites and services. • Working as a the bridge between technical teams and clients to maintain strong working relationships and to foster honest and trusting working practices to benefit all parties • Project management for new and existing client projects preparing proposals, schedules and budgets, managing and monitoring teams of designers, UX, front and back end development through the entire process, pushing projects forward from scoping to end delivery
WWF’s Earth Hour (28.03.09) - millions of people joined together across over 4000 cities in 88 countries, turning their lights off for one hour to tell global leaders ahead of the UN Summit in Copenhagen in ’09, that they wanted to see positive action to tackle climate change. WWF UK aims were to engage as many people and iconic landmarks to join in alongside increasing the visibility of the brand and publics understanding of WWF’s work, especially in relation to climate change campaigning. www.wwf.org.uk/earthhour • Coordinating the project across all UK departments (including fundraising, education, corporate) and devolved offices ensuring full integration to the hugely successful global initiative led by Australia. • Ensuring comprehensive and effective messaging of the WWF brand and key climate change issues to a broad UK audience consisting of schools, communities, business and individuals through mass and community specific communication media. • Managing the PR and marketing activity and materials for accurate and consistent communications activity across all the divisions involved (online, fundraising, campaigns, public affairs, design / production, celebrities, media, trading, brand and devolved offices) to engage target audiences. • Coordinating external suppliers and consultants • Managing the budget (not exceeded), delivery deadlines and evaluation. • During this time I initiated the creation of a WWF UK Climate Change microsite to support the project and digital marketing campaign
Under my management Soccer Aid raised over £4.8 million to support UNICEF’s work for vulnerable children around the world. A joint project with Endemol UK and ITV, the FA accredited football match was broadcast live on primetime ITV1 from Wembley on 7.11.08, with teams made up of high profile celebrities and football legends and presented by Ant and Dec. The 4 hour show incorporated a telethon featuring UNICEF appeal films presented by Robbie Williams, David Beckham, Orlando Bloom, Cat Deeley and James Nesbitt, to raise funds & awareness of UNICEF’s work for children around the world. www.unicef.org.uk/socceraid • Providing overall management of the project, information flow, timelines and budget • Identifying and maximising standard, creative and innovative opportunities within the organisation and with external partners and communities • Coordinating a cross-divisional project team overseeing income generation and communication activities to ensure Soccer Aid 08 delivered cost effective income and awareness for the organisation. • Ensuring minimal brand and organisational risk in collaboration with broadcaster ITV, Endemol and Wembley. • To produce the Project strategy document (in consultation with key staff), including aims and outcomes, budget, critical path, risk assessment, contract negotiation, monitoring and evaluation. • Working with the Fundraising teams to manage costs and income generation activities ensuring maximum potential income from a live phone and web based telethon and Finance and Support teams to ensure finances and donations were properly managed. • Working with the Communications teams to manage media, new media and High Profile Supporters activities, ensuring communications strategies deliver effective messaging, risks are minimised and relationships are protected, particularly the Telethon Appeal films and their participants • Working with New Media, internal and external production teams to maximise website opportunities and ensuring branding and communication messages adhere to UNICEF and Soccer Aid guidelines and within Ofcom rules.
Extinct for ITV was an Environmental and Species focused week of Television programmes, created by Cheetah TV (part of the Endemol Group) and broadcast by ITV in December 2006. Communicating issues for the worlds most threatened wildlife and habitats and the threats they and we face, such as climate change. Successfully raising just under £1m and raising considerable awareness of WWF’s work in the UK and around the globe. • Providing overall project management, information flow, timelines, budget, risk assessment & contract negotiations • Coordinating planning and project delivery across departments, in particular supporter management and finance to advise and deliver effective communications and revenue generating mechanisms (including engaging and managing telethon service providers). • Working with internal and external media teams to maximise opportunities and ensure the brand and organizational aims are accurately represented. • Working with production company Endemol UK and broadcaster ITV to ensure messaging and content of broadcast content accurately represent the organisation within fundraising legislation and Ofcom regulations. My experience and ability to get things done also led me to manage several other high profile communications projects with demanding deadlines. These included: • Lewis Gordon Pugh’s Arctic swim to promote climate change issues • The Rolex Fastnet Race, with Ben Fogle highlighting Marine issues. • I also managed the Global Corporate Communications for Standard Chartered Bank’s Greatest Race on Earth, worth $1m to WWF. • I developed WWF UK’s Climate Change portal for the general public and initiated the partnership with Webbliworld.
Working as part of the High Profile Supporters team, I project managed a major TV broadcast event based on a concept developed with UNICEF Ambassador, Robbie Williams / ie music. Broadcast to 27 million viewers over 1 week in May 2006, generating just under £3 million. Detailed duties and responsibilities see details for Soccer Aid 2008.
• Day to day account management of media, music, entertainment, internet, film, television companies. • Development of mutually beneficial relationships, fostering trust and open communication to maximise staff and customer engagement and fundraising potential. • Managing budgets and project timelines, developing and planning strategies to maximize fundraising opportunities through the planning and organisation of innovative projects • Partners included EMI, Turner Broadcasting (Goodwill Season), Bjork, Apple Corps (George Harrison Fund), Endemol, Freemantle Media (Celebrity Millionaire), UIP, eBay.
A part time course exploring the emerging opportunities and services in the digital market. I took this business based course to supplement my experience in the web and app development arena
Postgraduate diploma in Arts Management included a work placement at Camden Arts centre.
A combined honours course covering various areas of the technological industry in an era of fast moving development. Covering the foundations of the industry from databases to AI through to the business tools such as Systems Analysis , this course was combined with all aspects of Communications from Marketing to PR to Psychology