As an art director and photographer my work is focussed on visual branding within the music industry.
Having worked for over seven years as a Senior Graphic Designer at Native Instruments, I helped creating contemporary, state-of-the-art branding that matched the futuristic and forward-thinking digital technology that the company is so synonymous for.
Eventually moving on from Native Instruments, I expanded into the world of artist branding, establishing my own business that helps musicians develop their own creative identities, and release campaigns.
My growing portfolio includes international artists and companies such as Bon Iver, Viktor Orri Árnason, Beatport and iMusician. My photographic work has been featured in Crack Magazine, Musikexpress and other local magazines.
As co-founder of MusiCoWomen, I established a network to help empower women and gender non-binary people working in the industry and change the status quo to a more equal and diverse industry landscape, through events, online courses and networks.
Projects
- iMusician - Artist Hub product releaseCampaign concept and design for the release of iMusician’s (www.imusician.pro) new product ARTIST HUB, a free smartlink for all iMusician members, automatically generated for all new music releases. ARTIST HUB includes a wide range of customizable features: shop links, biography, tour section, hi-res background image, downloadable press kit, and more. The project included art direction as well as the design of the campaign artwork and product logo. as well as the design of all web assets such
- VIKTOR ORRI ÁRNASON - "Eilífur" album releaseArt direction and campaign design for Icelandic composer, conductor and producer Viktor Orri Árnason's "Eilífur" album release on the award-winning label PENTATONE. The project included cover artwork for the album and the the single "Var-Er", press photos, as well as artwork animations for Spotify canvas and social media assets.
- ADAM WENDLER - For Today (lyric video)Official lyric video for singer songwriter Adam Wendler's single "For Today". Adam Wendler is a multi-instrumentalist from Ontario, Canada, currently based in Berlin, Germany. He has independently put out multiple full-length albums before releasing his latest single ‘For Today’ with Motor Music (October 2020). He is known for having no musical boundaries; blending pop elements with folk, country, indie and a touch of rock, he’s got something for everyone. www.adamwendlermusic.com
- NOSOYO - Feel The Same (lyric video)Official lyric video for NOSOYO's single "Feel The Same" on Kindness Records. NOSOYO is Donata Kramarz and Daïm de Rijke. The award-winning Berlin-based art-pop duo has been creating catchy power-pop anthems since 2015, after they found each other at the Conservatory of Amsterdam and decided to pursue their dream of recording music and touring, and subsequently moved to Berlin. www.nosoyo.net
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Work history
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Art Director + Photographeryvonnehartmann.com
Berlin, GermanyFreelance
With an extensive music industry and lifestyle portfolio and a passion for crafting visually authentic stories, today I help artists and creative business owners to develop their brand identities from definition to execution.
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Senior Graphic DesignerNative Instruments GmbH
- Berlin, GermanyFull Time
Across my seven years as a Senior Graphic Designer within the marketing department of Native Instruments, I created the visual language and identity for many of the company’s leading products and helped shape the company’s corporate style and campaigns. I also functioned as one of their in-house photographers.
Skills
- Corporate Design
- Print Design
- Online Advertisement
- Portrait Photography
- Event Photography
- Editorial Design
- Editorial Photography
- Branding
- Campaign Design
- Photo Editing
Education
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Master in Graphic DesignGauss multimedia
- Málaga, Spain
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Master in Marketing and Sales ManagementESIC Business and Marketing School
- Málaga, Spain
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