Hey there! My name is Yvonne Redin and I am a freelance graphic designer and illustrator based in Madrid. As a designer, I love working in advertising projects, illustration, packaging, branding and editorial design.
I help independent brands to visually communicate and grow by giving them the creative tools they need to thrive. I always take an illustrative and artistic approach to each one of my projects, as I think design should be positive, inspiring, and appealing. I am deeply inspired by art, fashion, nature and geometry.
Projects
- Popshot 'Solar Issue' CoverI was commissioned to create the front and back cover illustrations for the "Solar Issue" of Popshot Magazine. The Solar Issue is a collection of vivid writing exploring the human relationship with the star we orbit. It cuts deep, with everything from overheated sunless dystopias, to celestial angels, to the perils of dating during a heatwave. Featuring flash fiction by guest author Saba Sams.
- Women Lead in EmergenciesWomen Lead in Emergencies supports women living in humanitarian contexts – such as refugee camps – to build the confidence to participate in the key decisions which impact their lives. Without this, they are often excluded from political and economic decisions. I created a series of illustrations for the “Women Lead in Emergencies: Impact and learning from a multi-country pilot (2018-2022)” report, developed by Care International.
- Making the Invisible VisibleIllustrations created for the “Making the invisible visible: An evidence-based analysis of gender in the regional response to the war in Ukraine” report. It was developed by the Regional Gender Task Force, UN Women, Care International, World Health Organization, Center of Reproductive Rights, Voice and Int’l Planned Parenthood Fed. The report provides an in-depth analysis of existing evidence to increase understanding of gender and other social aspects and trends across Europe and Central Asia.
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Projects credited in
- LookGood AgencyLook Good is a model agency that works with people of all types, gender and sizes. They needed a rebrand to look fresher and younger, away from the old image of a model agency. We focused on working with warm and bold colours, as well as creating icons that represent the values of the brand: diversity, activism, youth and beauty.1
- Hands of KarmaHands of Karma is a herbal skincare brand, that offers moisturisers, hand lotion, revitalising masks and hydration drops. Established in 1970s, Hands of Karma is a female owned business based in India with stores all over the world. By working with a natural color palette and elegant font, we created a sophisticated and sustainable brand identity. We focused on simplicity and created a lineal icon to represent the caring nature of the brand.2
Work history
Co-Founder and Art DirectorMaja Studio
Madrid, SpainFreelance
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Freelance Illustrator and DesignerYvonne Redin
Madrid, SpainFreelance
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Skills
- Illustration
- Editorial Design
- Art Direction
- Adobe Creative Suite
- Html CSS
- Advertising
- Editorial Illustration
- Creative Direction
- UX
- Layout Design
Education
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BA Graphic DesignIED Madrid
- Madrid, Spain
I graduated from the "Instituto Europeo di Design" (IED) Madrid in 2019 with a Bachelor's Degree in Graphic and Visual Design. Since 1966, the IED has developed innovative and diversified teaching methodologies, focused on synergies between technology and experimentation, creativity, strategies and integrated communication, market issues, and a new form of professionalism.