Z Espana

Freelance Copywriter/ Trend Consultant

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Skills

  • Advertising
  • Marketing PR
  • Writing
  • Copywriting
  • Editing
  • Blogs
  • Creative
  • Social Media Marketing
  • Web Content
  • Word
  • Content and Media Writing
  • Copywriting
  • Beauty Copywriting

Companies I’ve worked with

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  • F

    Freelance

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    Work history

    Currently

    Freelance Copywriter & Trend Consultant

    Freelance

    Mar 2013
    • - Led coverage of make up reports in UK & US, focusing on new trends, product development, trade shows and retail news for leading sector brands - Managed and wrote in-depth beauty forecast reports, identifying upcoming beauty trends ahead of season - Worked alongside clients to create product concept and identity building, as well as providing consumer insight in the FMCG market - Specialist in innovation across color, skin and hair care, tracking the newest, ground-breaking launches and technology to inform fast-track product development for blue-chip clients - Covered key dermatology and cosmetic surgery conferences to identify emerging new treatments, and their translation into skincare conceptualisation - Led the sub-editing and artwork company-wide to conform to house-style and TOV - Devised trend tours to key beauty destinations for blue-chip clients in London & NYC - Trained and managed junior freelancers, mentoring their growth within the company

    2013

    Correspondent

    Reuters

    Mar 2007 - Feb 2013
    • - Breaking news and analysis for leading global newswire Reuters, based in London. - Provided specialist coverage of complex financial markets such as Energy (Oil) and Credit.

    Education

    2004

    MA International Journalism

    City University London

    Aug 2003 - May 2004
    • International Journalism

    2003

    BA(Hons) Anthropology Hindi

    School of Oriental African Studies London

    Aug 2000 - May 2003
    • BA Hons Anthropology & Hindi