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- Led coverage of make up reports in UK & US, focusing on new trends, product development, trade shows and retail news for leading sector brands - Managed and wrote in-depth beauty forecast reports, identifying upcoming beauty trends ahead of season - Worked alongside clients to create product concept and identity building, as well as providing consumer insight in the FMCG market - Specialist in innovation across color, skin and hair care, tracking the newest, ground-breaking launches and technology to inform fast-track product development for blue-chip clients - Covered key dermatology and cosmetic surgery conferences to identify emerging new treatments, and their translation into skincare conceptualisation - Led the sub-editing and artwork company-wide to conform to house-style and TOV - Devised trend tours to key beauty destinations for blue-chip clients in London & NYC - Trained and managed junior freelancers, mentoring their growth within the company
- Breaking news and analysis for leading global newswire Reuters, based in London. - Provided specialist coverage of complex financial markets such as Energy (Oil) and Credit.
BA Hons Anthropology & Hindi