Work history
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Freelance Copywriter & Trend ConsultantFreelance
- Led coverage of make up reports in UK & US, focusing on new trends, product development, trade shows and retail news for leading sector brands
- Managed and wrote in-depth beauty forecast reports, identifying upcoming beauty trends ahead of season
- Worked alongside clients to create product concept and identity building, as well as providing consumer insight in the FMCG market
- Specialist in innovation across color, skin and hair care, tracking the newest, ground-breaking launches and technology to inform fast-track product development for blue-chip clients
- Covered key dermatology and cosmetic surgery conferences to identify emerging new treatments, and their translation into skincare conceptualisation
- Led the sub-editing and artwork company-wide to conform to house-style and TOV
- Devised trend tours to key beauty destinations for blue-chip clients in London & NYC
- Trained and managed junior freelancers, mentoring their growth within the company
Correspondent
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- Breaking news and analysis for leading global newswire Reuters, based in London.
- Provided specialist coverage of complex financial markets such as Energy (Oil) and Credit.
Skills
- Advertising
- Marketing PR
- Writing
- Copywriting
- Editing
- Blogs
- Creative
- Social Media Marketing
- Web Content
- Word
- Content and Media Writing
- Copywriting
- Beauty Copywriting
Education
MA International Journalism
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International Journalism
BA(Hons) Anthropology Hindi
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BA Hons Anthropology & Hindi