Zac Ghaffar
Available

Zac Ghaffar

FounderLondon, United Kingdom
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Zac Ghaffar
Available

Zac Ghaffar

FounderLondon, United Kingdom
About me
I believe in staying curious and always producing work that is outstanding.
Projects
  • Top 100 Baby Products
    Top 100 Baby ProductsLaunched in 2015, a platform that offers a ranking and guide, with reviews and brand collaborations designed to help parents make more informed decisions, saving time and money.
Work history
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    FounderTHE INSIDE EDIT
    London, United KingdomFull Time
    - A London lifestyle blog with a focus on story telling with film. We have established ourselves as influencers on social media with original content and a creative flair. - Offering digital strategy and consultancy with a focus on brand equity, audience building and engagement. - Worked on campaigns with high profile brands from concept through to storyboarding with directing, editing and multi-channel content delivery. - Strong understanding of UX and landing page optimisation. - Experience in PPC, Paid Social, SEO, Mobile, Offline and CRM across online acquisition channels. - Key focus on metrics for measuring ROI and understanding effectiveness of marketing activity. - Experience in collaborations and working with PR firms for maximum exposure. - Often speaking at events to offer advice and guidance on story telling, parenting and start-ups. TOP100BABYPRODUCTS.COM - Launched TOP 100 BABY PRODUCTS in 2015, a platform that offers a ranking and guide, with reviews and brand collaborations designed to help parents make more informed decisions, saving time and money. - Developed brand equity with creative and functional elements to allow for monetisation. - Lead and managed a team including designers, copyrighters, PR, interns, and sales individuals. - Worked on bespoke campaigns to help brands with awareness and engagement, recent clients include Cybex and Fiat. This includes working with creative and PR agencies on a regular basis.
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    Property NegotiaotorHamptons International
     - London, United KingdomFull Time
    - Responsible for the negotiation and sale of property in prime locations. - Demonstrated initiative in all aspects of agency work including targeted canvassing, market appraisals, writing sales particulars and building valuable relationships.
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Skills
  • Content Marketing
  • Brand Activation
  • Content
  • Vlogging
  • Blogs
  • UX
  • Advertising Sales
  • Brand Content
  • Content Architechture
  • Video
Education
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    2:1 Bsc (Hons) Business ManagementCity University of London
     - London, United Kingdom
    Included 1 year work placement at Metropolitan Police Service. - Working with police staff, consultants, suppliers and end users on design, construction & maintenance of front-end components. - Research and analysis of technological trends. - Praised for my dissertation work on the roll out of a high profiled programme of technological change.