Zahraa Karim

Zahraa Karim

Creative/DesignerLondon, United Kingdom
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Denise Chippindale
Zahraa Karim

Zahraa Karim

Creative/DesignerLondon, United Kingdom
About me
Combining 3 years of events and marketing communications experience with a degree in Photography from London College of Communication, I am an organised, creative and curious individual. Career driven and a research fanatic, I am in touch with the latest trends in fashion, technology, and youth culture. With highly transferrable skills, I have a great attention to detail, am a fast learner with ability to adapt, and an innovative thinker.
  • Selfies for Inclusion
    Selfies for InclusionProcesses of surveillance capital and data are the subject of my work ‘Selfies for Inclusion’, where I explore digital visibility. My engagement with open source facial recognition software is frustrated: the machine is unable to see me. I speculate how to create an ethical data set where agency becomes a form of digital activism, offering visibility and agency to participants, my practice begins the conversation by posing a question, rather than an answer, and takes a step towards equity and ju
  • Redefining Definitions
    Redefining Definitions
  • Tell Me How You Feel
    Tell Me How You Feel‘Tell Me How You Feel’ is an ongoing project I started a few years ago based on a confessional book I had begun with the public’s personal confessions. It ranged from funny stories about pranks on husbands to keep their sex life exciting, to serious, highly personal stories about being sectioned or raped. The project asks for things most people wouldn’t say aloud that are willingly shared in my book under anonymous terms. The participants' age ranges from 12-63, and were never used as models, ev
  • Iron Sky
    Iron SkyUsing the machinic gaze, ‘Iron Sky’ explores the development of technology, and our increasing reliance on computation becoming a concern in relation to privacy and identity. Privacy is a right, but with large corporate companies collecting data, we become easy to manipulate, we behave more cautiously, less subversively, and lose touch with the scientific fact- we are humans. Taking inspiration from Charlie Chaplin’s speech from ‘The Great Dictator’, I created a video piece accompanied with aud
  • Emotional Walls
    Emotional WallsI created walls of research on people's hope's, fears and confessions of themselves, their children, their friends, their community, and their future. Instructions and pens were left on the wall, and if people wanted to engage with it, they were free to; most interestingly they filled within a few hours with myself out of sight. The wall gave hope to those who didn't even think they needed that reminder, the wall held an individual's fear next to one of another, the wall whispered the secrets of
  • Stranger Colours
    Stranger Colours
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Projects credited in
  • Black History Month with UAL Social
    Black History Month with UAL SocialThis was a project to bring Black History Month to life for UAL students living in Halls of Residence. I was jointly responsible for the marketing aspect of the project and I created social media content; exemplified in the videos. Poster designs are also included.
  • Miss Nothing Magazine
    Miss Nothing MagazineThe very first issue of Miss Nothing Magazine, featuring works of our favourite photographers, inspiring talks with upcoming artists and explanation of what Miss Nothing really is. It is a great source of inspiration and a beautiful coffee table piece.
Work history
    Marketing & Communications ManagerPellis and Co
    Bolton, United KingdomFreelance
    - Contact influencers for collaborations. - Content creation and copywriting to create engaging content. - Supervise all social engagement and send reports to the managers. - Pitch new ideas to increase social engagement at events, for example, I put myself forward to interview influencers on the open day, and the result was a 4000 follower increase in under 24 hours.
    University of The Arts London (UAL) logo
    University of The Arts London (UAL) logo
    Senior Social RepresentativeUniversity of The Arts London (UAL)
    London, United KingdomPart Time
    - Manage reps across 13 sites, supporting them to create a 5* customer experience. - Create print and digital marketing materials for a range of wellbeing and social campaigns to appeal to students from over 30 countries. This has included graphic design and video editing work. - Support operational management and logistics for key university events that have been attended by over 600 students. - Lead events and training across London, conduct feedback surveys and focus groups. - Research and plan new events.
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  • Digital Marketing
  • Social Media
  • Photography
  • Writing
  • Graphic Design
  • Adobe Create Suite
  • Cultural Communications
  • Creative Research
  • Diversity
  • Copywriting
    University of The Arts London (UAL) logo
    University of The Arts London (UAL) logo
    BA (Hons) PhotographyUniversity of The Arts London (UAL)
     - London, United Kingdom
    First Class Honours
    Art and Design Foundation DiplomaBlackburn College & University
     - Blackburn, United Kingdom
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    Bronze Duke of Edinburgh AwardThe Duke of Edinburgh Award