About me

Hello, my name is Zakariya and I’m a creative strategist and photographer. See my work here: https://www.zacology.com My work is rooted in logic and driven by creativity. I love the detective process when it comes to approaching briefs alongside a passionate team that is as driven and passionate as I am. I have 7+ years in the creative industry both as a planner and a creative. Whether it was design, video, or photography, my method is always to think outside the box and have a holistic view of each project. When I’m not working I’m busy exploring the world through my camera lens. It helps me see the world and people from a new perspective.

QuestionsProjectsExperienceTeam

Projects

• 2

  TeslaProblem: Electric cars have a bad perception (e.g. range anxiety) Insight: Numbers and stats don't do this car justice Strategy: Reassure them that this is even better than a conventional car
• 2

  PumaProblem: When thinking about football, audiences don't think Puma Insight: The greatest players wore Puma Boots Strategy: We know football
• AirbnbProblem: A new way of travelling audiences need to get familiar with. Insight: Airbnb uniquely offers an authentic and intimate holiday. Strategy: Make audiences feel warm towards any host.

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Work history

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StrategistBorn Social
Feb 2022 - Jun 2022London, United KingdomFull Time
- Created the global social strategy for Dettol and Sage for multiple markets - Social Strategy Audits for clients including Aman Luxury Hotels - Writing inspiring briefs for the creative team - Running thought leadership workshops for clients and agency - Pitching and presenting, at both new business stage and project delivery
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Creative & Marketing ManagerRamadan Tent
Jan 2020 - May 2021London, United KingdomFull Time
- Content creator for Social Media and Marketing – Videos, graphics and animations - Led a brand review that led to a rebrand and improved brand message - Designed the My Open Iftar ‘20 & ’21 pack and virtual experience - Created a new website from scratch using Webflow - Created an online engagement strategy with My Open Iftar - Leading social and creative team

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Skills

• Advertising
• Marketing PR
• Art Direction
• Blogs
• Camera Operation
• Digital Video
• Environment
• Consumer Behavior
• Creative Thinking
• Final Cut Pro
• Office
• Photoshop
• Powerpoint
• Word
• After Effects

Education

Creative AdvertisingFalmouth University
Aug 2014 - Jun 2015Faro, Portugal
Practiced both as a copywriter and art director
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Marketing, Advertising PRBirmingham CIty Univeristy
Aug 2011 - Jun 2014Birmingham, United Kingdom
Graduated with 2:1

Awards

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Career Academy GraduateCareer ready uk
preparing young people for the world of work https://careerready.org.uk