As a copywriter I come up with words and concepts for brands and agencies. A D&AD New Blood Shift alumni, and award-winning poet, I am always on the hunt for that sweet spot where the commercial and creative meet. Brands I have worked with include Samsung, KFC, Deliveroo, and Suzuki, at leading agencies in London and South Africa.
Copywriting: I write advertising copy as well as journalism features. I love seeing a campaign through from its inception to the finished product and am finely tuned to the nuances of meaning and phrasing. Experience collaborating with designers and photographers as well as working on award entries and campaign conceptualisation for blue chip clients. Research: I write in-depth stories based on thorough research. I’ve also acted as assistant editor on two books and helped convert a seminal book of art to web format, so I know my Manets from my Monets. Interview Skills: I’m an experienced interviewer, having interviewed everyone from tech superstars to Nobel Prize nominees. I have a knack for drawing out even the most reticent interview subjects
Worked on briefs for Suzuki, Lyle's and Starbucks, among others. Assisted on film shoots and voice-over recording sessions.
A group of luxury hotels looking to improve their digital presence. Hired to help revamp existing copy in marketing materials. Part of the conceptual team for a new cafe.
The love child of an advertising giant and the little analytics agency that could. Wrote advertising material for clients including Rovos Rail, Amarula Cream and Liquorice Marketing. Awarded Creative of the Month for an article I wrote that broke viewership records at that time. Another article I wrote was trending for a week on the company's blog.
Activities & Societies: Student Tutor, 2020
Activities & Societies: Member of the Peer Academic Support System (PASS), writer and editor of the college magazine.
Selected out of hundreds of creatives as a top 20 finalist for an advert I conceptualised for Topshop in partnership with Pinterest and The Dots
Poetry featured in an upcoming anthology compiled by one of London's boldest new publishing houses.
A finalist in The SCA's annual Merit-based scholarship competition.
Poetry featured on Amazon as part of an anthology of work from writers across the globe.
New Blood shocks the system. The highly competitive New Blood Shift sets out to infuse the advertising industry with fresh ideas and perspectives through an intensive 4 month night school accredited and supported by industry leaders. Selected as 1 of 19 out of 20,000 applicants.
An annual women's only poetry competition. By women, for women. Publication in new anthology featured at The British Library, as a top ten winner.