About me

Zara has worked at leading agencies in London and South Africa, been selected for advertising scholarships, interviewed Nobel-prize nominees and has poetry in an anthology at The British Library. She is an empathetic and innovative storyteller with a knack for finding the sweet spot where the commercial and creative meet.

QuestionsProjectsExperienceTeam

• Looking for a designer to help develop an idea into a design proposal for a Design For Good competition
• I'm a copywriter looking for a graphic designer and / art director to partner with.
• Looking for a fashion illustrator for a paid gig

Projects

• 1

  Mucking AfazingDigital ad to promote the asos wellingtons range.
• Hug in a mugDigital Christmas ad introducing the new Hershey's hot chocolate range
• 1

  Make your TOV match your USPOpinion piece for the Sonder & Tell newsletter
• Nature is their homeAd to promote @WWF #WorldWithoutNature activation and encourage brands and teams around the world to take part in #WorldWildlifeDay
• See the world through their eyesDigital ad to show how connected we all are to rainforests and how we all must play a part in protecting and restoring them as #GuardiansOfTheForest for @IAR_updates and #WorldRainforestDay.
• 21

  Designing For Good Competition Entry: The Bauhaus Waste House ProjectClimate change is the great issue of our times. We have not inherited the land from our parents, we are borrowing it from our children.

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Work history

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PR ExecutiveSearch Intelligence Ltd
Jun 2021 - Nov 2021Oxford, United KingdomFull Time
PR campaigns and strategy
Creative InternIris
Oct 2018 - Nov 2018London, United KingdomInternship
Worked on briefs for Suzuki, Lyle's and Starbucks, among others. Assisted on film shoots and voice-over recording sessions.

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Skills

• Arts Journalism
• Literary Journalism
• Advertising Content
• Content Writing
• Editing
• Poetry
• Concept
• PR Campaigns

Education

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BA(Hons) Creative WritingThe Open University
Oct 2019London, United Kingdom
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Diploma in Journalism (1st year pass)Varsity College
Jan 2009 - Dec 2010Cape Town, South Africa
Activities & Societies: Member of the Peer Academic Support System (PASS), writer and editor of the college magazine.

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Awards

The Dots x Pinterest: Reimagining Christmas campaign open briefPinterest
Selected out of hundreds of creatives as a top 20 finalist for an advert I conceptualised for Topshop in partnership with Pinterest and The Dots
SCA Merit-based Scholarship (Finalist)School of Communication Arts 2.0
A finalist in The SCA's annual Merit-based scholarship competition.

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