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Assisted Head of Merchandising/Planning to ensure 90% of continuity lines were in stock at all times. I created weekly sale reports on performance vs LW/LY to senior managers and to distribute within the business, noting best sellers, areas for improvement and any relevant patterns/trends by analysis of sales data. I also worked closely with Production, managing delivery schedule and working to the Critical Path to predict any potential issues. Collaborated with several PA's and departments (PR, VM, Marketing, Buying/Merch with 30+ team members) to coordinate meetings and to support senior managers and department teams to ensure the smooth running of the Company. Liaised with external clients such as Bloomingdales, Neimen Marcus and David Jones to manage successful brand delivery. Worked closely with warehouse to manage customer deliveries and to ensure all orders were fulfilled within their delivery window. Provided all Customer Service for customers of Liberty London Wholesale. Raised PO's, Orders and managed invoicing for Retail and Wholesale customers, working closely with Finance and Accounts. Compiled competitor analysis for Product Development team and Design Studio when needed. Managed stationery budget for team and ordered materials when needed. Managed all sample cupboards, monitoring their movements to limit stock loss and managed internal Photo Studio and external photographers to ensure new collections were shot prior to launch. Provided project support including preparing and maintaining contacts, arranging meetings, travel arrangements, preparing presentations, proofreading, managing image library, digital filing and document control. In addition, I developed existing processes (project management) within M3 Lawson (MRP systems) that will be used throughout various teams and provided training; therefore improving productivity and to create increased efficiency within teams. Fire Warden and First Aid At Work Level 1 trained.
Set up a network of brands and designers as merchants on the platform, and this was a new area of the business where I was brought on to manage and provide a new revenue stream for the business. Sourced emerging brands and designers in fashion, beauty and home markets for this fashion-based tech start-up. Built new processes for the platform to improve efficiency and build brand strategies for clients. Curated strong relationships and client management of brands. Produced pitches for partnerships and business development opportunities, collaborating closely with Sales Director and COO. Attended various Press Events, Trade Shows and Season reviews for networking and promoting the app. Monitored website performance and implemented improvements to increase traffic and sales. Managed creative briefs and worked with marketing, design, CRM and Social Media teams to ensure successful campaign implementation via affiliates, events, promotions and PR. Evaluated creative briefs once complete to provide important feedback to improve future briefs and campaigns. Created creative content and brand strategies to be used on app and website and provide relevant online media for target audience. Coordinated LFW events, managing brands who participated (finalising commission, rates, contracts, T&C's, logistics, operations etc). Managed online merchandising on the app store. Ran weekly sales reports and prepared key findings to team management meetings, using SEO data and Google Analytics. Saleforce trained.
Coordinated GM Windows and was responsible for Casual Men's departments at White City (Hero Store), this store has some of the biggest windows within the business meaning creativity and innovate interpretation of Window Phase briefs was often needed. Worked closely with Regional Window Coordinator in pre/post phase changes to plan strategies and to review and evaluate once complete. Participated in floor walks with VM team to review product placement, merchandising, standards and POS in store, to achieve creative, intriguing and effective VM. Managed VM team regarding all window phase implementations to ensure phase changes were completed to a high standard and that relevant styling fulfilled the brief. Provided training to fellow VMs for Windows. Worked at White City Studios and assisted in VM Look Book creation that was distributed throughout the business to be implemented at all stores, thereby ensuring a consistent and coherent brand presence across stores regardless of size. Worked closely with sales, operations and logistic teams. Member of The BIG Team committee and was department representative for any issues or queries.
Supervised Women's and Kid's floor implementations for new schemes, refreshes and phase changes. Ensured excellent standards were achieved daily and monitored sales-through for best selling items to suggest refreshes on existing VM phases. Also worked with team to complete Window Phase Changes, this included dressing, styling, standards, POS and fitting window installations. Invited to review meetings at Gap Studios and at Head Office to discuss new seasons/phases and to suggest recommendations. Assisted with floor maps and floor moves to provide creative and commercial solutions to improve sales. Participated in floor walks with Head Office and VM team to review merchandising, performance in store and to review standards. Monitored sales figures and reporting to suggest alternative VM solutions when best selling items sold out, and did this across all departments.
BELU Water is a Social Enterprise and FMCG, who give all profits to WaterAid and have won several awards for ethical and green issues.This was a 6 month Graduate Placement where I assisted Head of Marketing with event planning, strategy, scheduling meetings, team calendar management, data analysis, trade show coordination and preparing presentations to client proposals (both B2B and B2C). I managed all social media platforms, creating marketing strategies, content and forming online collaborations with our brand partners such as Hard Rock Cafe and Gail Bakery. Completed constant competitive analysis and implemented recommendations for marketing strategy. Collaborated with clients to create campaigns, such as mail drops, e-newsletters and events at trade shows. Brand Representative at events and worked closely with Sales Director/Sales team. Salesforce trained.
Awarded position upon receiving 1st prize in the UAL x Timberland collaboration, a project in which 100+ students competed to create a marketing strategy and campaign to be implemented by Timberland. This was a 3 months Graduate Placement. Supported Online Marketing Manager to ensure marketing materials and communications were on brand, following brand guidelines and standards. Managed EU social media platforms, supervised social media agency collaborating on creative strategy and content, and performed SEO analysis to maximise brand exposure. Provided administrative assistance to EU Marketing teams. Created several social media projects that were implemented successfully, achieving milestones such as 100k Facebook Fans.
Fashion Promotion & Marketing
11 GCSES (all A*-B) and 3 A-Levels (B-C)