I am a hard-working optimist with an open mind, and a strong ambition to give people a voice. I love taking myself outside the comfort zone, and I am passionate to volunteer to new experiences, which will make a positive impact. I have a business mind and a big heart, and I am ready to take on any opportunity.
Projects credited in
- Black British movies and shows of all timeFor Black History Month, we collated a list of movies and shows mainly starring, produced/directed by Black British creatives right from the 1960s to 2020 in all genres: from comedy, romance, crime and drama. Below is our take on premium entertainment from Black British actors who have shaped and inspired a generation. Visit our website www.bbeldn.co.uk/black-british-movies-of-all-time for the full list.
- Celebrating Black Men this Father's DayBBE is always at the fore front of celebrating Black talent and in the light of recent events, we launched a campaign to celebrate and acknowledge Black British men who serve as inspirations for young Black boys/men and are working to change the perceptions of Black British men and boys perpetuated by the media. Read the full blog on www.bbeldn.co.uk Creative director - Sheila (BBE founder) Research - Zekia Communications - Iti Design - Abisola Follow us on our socials @bbe.ldn on Instagram
Work history
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Marketing and VolunteerPositive Life Kenya
Mombasa, KenyaFreelance
- I taught women sustainable business skills, including the entrepreneurial skill bootstrapping and marketing skills which required strong communication due to the language barrier.
- Planned a fundraiser in Kenya’s largest shopping complex where I overcome problems of the Mall’s T&Cs by conducting a meeting with the Marketing Manager.
- The Fundraiser was about raising awareness and networking for the shanty school in Mlolongo.
- Networked and connected with influential people in Kenya including architectures, philanthropists, politicians and the Regional Manager of Kenya’s Millionaire Casino which has helped the future of the NGO.
- Created and designed a professional and eye-catching poster for Positive Life Kenya.
- Independently led various fundraisers in Wales throughout my community.
- Promoted Positive Life Kenya through social media and raised money using my Instagram platform.
- With the money raised through social media, I took part in a community outreach, where we walked around the forgotten slums and gave out Ugali and listened to the women’s stories.
- Taught primary school classes where we played fun math’s games and quizzes.
- Played teambuilding games at the children’s breaktime, boosting their spirits.
- Brought the school; breaktime equipment, school notepads and birthday cake for each student with money raised.
- Held women empowerment sessions for local women, where I taught about self-love and the power of loving yourself.
Skills
- Marketing
- Advertisement
- Digital Marketing
- Social Media Marketing
- Marketing Research
- Leadership
- Consumer Behaviour
- Marketing Management
Education
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Advertising and MarketingLancaster University
Lancaster, United Kingdom
YEAR 1
Introduction to Marketing
I developed critical thinking towards marketing and business theories enabling myself to analyse market situations and make recommendations to an organisation. Gained commercial awareness through conducting desk-based market research on a company. I lead and organised a group project to design a product and marketing campaign for a product in the fitness market. The task was executed with a convincing business report, including financial projections and communicated through a presentation to senior colleagues.
YEAR 2
Market Research
I have developed written skills to report quantitative data persuasively. I can analyse quantitative data using the appropriate statistical tests on SPSS. I have conducted a focus groups and interviews, interpreted qualitative information and delivered insight to clients through a written market report.
Marketing Simulation
Using the Markstrat simulation, the volume of data promoted effective collaboration within a team. I delegated precise roles for each team member based on MIS literature. Decisions were made on brand characteristics, launching new brands, portfolio management and more. During meetings, I justified my ideas to peers and the tutor. A budget meeting took place where I financially informed and explained our decision to the marketing manager with concerns of the long-term brand and company profit.
Advertising
Written a creative brief and generated innovative ideas to write a script and storyboard for a TV advertisement for Wray and Nephews. Created and recorded radio advert for McDonald's.
Digital Marketing
Developed an integrated digital marketing campaign for Sportsdirect. Made data informed decisions to develop innovative and strategic ideas to improve competitive actions. Used ComScore, academic literature and social media to analyse the target audience of Sports Direct and recommend future action for the company. Presented information to senior colleagues.
Social Media Marketing
Written a social media campaign for KLM to encourage customers to raise their awareness of the environmental impact when flying.
Minors have included Entrepreneurship and Management and Leadership
Awards
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Duke of EdinburghDuke of Edinburgh
Gold Duke of Edinburgh