Work history
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Freelance Advertising / Marketing Researcher, Strategist & ConsultantSelf Employed
London, United KingdomFreelance
NOTABLE ACHIEVEMENTS
• Developed multiple ad campaigns to a cold audience that helped my Events client generate multiple purchases between $3-$12 for an average order value of $140 (11.67 return on ad spend)
• Developed a retargeting campaign that helped my Events client generate multiple purchases between $0.21 & $12 for an average order value of $140 (667 return on ad spend)
Marketing – Helped client generate 220 leads in 24 hours via Facebook Advertising campaign
• Helped Financial (Debt) Coach client generate $2000 sales for her debt recovery service
• Developed 2 proprietary audience insight (Instagram/TikTok) content research tools
• Trained my Marketing team on the use of SEMRush (marketing tool), Boolean search and Facebook advertising with good engagement
DUTIES
• Managed various Facebook advertising campaigns for award-winning women’s beauty business
• Attended advertising and strategy training at Facebook HQ (London)
• Regularly conduct primary and secondary competitive and marketing research to identify new audiences, trends and insight
• Helped various service clients develop their marketing strategy and proofread their copy
• Provided marketing and strategy consultations, research, and actionable insights for my clients
• Create advertising and marketing lists and reports for audience targeting and content marketing purposes
• Create lead generation surveys to pre-qualify potential clients for sales calls
Skills
- Advertising
- Advertising Campaign
- Instagram Advertising
- Marketing Research
- Marketing Campaigns
- Research Insight
- Competitor Research
- Customer Research
- Audience Research
- Writing
Education
BA (Hons) English LiteratureUniversity of Westminster
- London, United Kingdom
2:1
Awards
Certified Media Planning ProfesssionalMeta