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As an experienced digital marketer, my specialties include digital media, consumer behavior, marketing analytics and successful and scalable multi-channel marketing campaigns.
• Head of planning, execution, and optimization of all paid digital media activities, (Facebook, Instagram, Google Adwords and YouTube, etc.). • Marketing KPI's - successfully reduced campaign CPA by 25%. • BI and marketing analytics. • Managed small team. • App store optimization.
• Facebook campaign development and management • Account management • Campaign strategy development and development of client pitch • Campaign reporting
• Performance marketing for increased customer acquisition and better ROI • Social media influencer campaigns • Campaign management in multiple high GDP markets (Power Editor and Google Analytics)
• Planned and negotiated print and digital media buys • Implemented high-impact strategies to target new business opportunities and markets • Managed social media accounts, including Internet forums, blogs, etc. • Managed accounts and developed distribution, promotion and pricing strategies • Basic website design