About me
A hardworking Marketing and PR professional with strong interpersonal skills, who executes with excellence, and can lead multiple projects at once whilst maintaining high quality work and team morale. Possessing over 6 years experience within the entertainment industry; devising creative campaigns for digital, social, PR, consumer products, publishing and more across all consumer advertising formats.
Work history
Marketing + PR DirectorAMAKA Studio
- London, United KingdomFull Time
AMAKA is a media-tech platform spotlighting women from Africa and across the diaspora, through editorial, events and more.
Responsible for AMAKA's brand and creative strategy across Marketing and PR including campaign management, comms, positioning, creative development, and engagement based on insights.
- 360 Campaign Management: End-to-end management and production for brand, editorial programmes, products and partnerships across all consumer advertising channels including social media.
- Creative Strategy: Providing creative direction and feedback to agencies, editors and graphic designers to ensure all key art and video is innovative, on brand, on time, and on strategy.
- Events: Responsible for the ideation and production of high-quality IRL and virtual events, spanning across educational workshops, cooking classes, finance webinars, pop up stores and live music.
- PR: Managing and devising creative PR strategies, activations, influencer campaigns and brand collaborations as well as managing press and publicity for AMAKA.
- Consumer Marketing: Responsible for creating lifecycle programs including recruitment, retargeting and retainment for global subscribers / audience.
- Omni-channel Marketing: Defining engagement KPIs and analysing data in collaboration with Digital and Social Media teams.
- Team Management: Leadership of a team of professionals responsible for ATL, TTL, and BTL marketing; inspiring continuous improvement, experimentation, creative problem solving in order to produce best in class performance.
- Research & Insights: Collaborating with product and digital team to lead priority consumer insight studies and market research
- Stakeholder Management: Cultivating positive relationships with appropriate agencies, companies, talent, creatives, and other relevant stakeholders to forward the AMAKA brand.
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Agent and PR Media ManagerOvie Soko (Love Island)
- London, United KingdomFreelance
• PR: Organised a digital campaign with Vogue, an advert with Sky Sports for The Ashes and appearances on
Soccer AM, Supermarket Sweep and more.
• Publicity: Arranged TV, Print and Radio interviews, including This Morning, BBC Radio, and exclusive first
press interview with The Guardian/G2 Magazine.
• Social Media Management: Managed story and feed posts on Instagram and grew audience from 5k – 2m
followers in 6 weeks. In addition to organising sponsored posts with suitable brands.
• Commercial Partnerships: Managed and negotiated commercial deal with ASOS which included design,
bespoke style edit, social and a launch event.
• Influencer Marketing: Negotiated with merchandising and beverage firms such as Tropicana for short/long
term campaigns and branded content.
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Skills
- Creative Marketing
- PR Campaigns
- Events
- Product Advertising
- Project Management
- Marketing Strategy
- Influencer Management
- Advertising
- Budgeting
- Agency Management
Education
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Business Management and MarketingBrunel University
- London, United Kingdom