About me

Hi ! I'm lezedh, a French Art Director and Graphic Designer 🙋🏻‍♀️ As a freelancer, I worked on different project, campaign & identity with some iconic global brand such as Nike, Havana Club, Instagram, Salomon, Amazon Prime. I am a creative at heart, wether it’s visual, music, technology, I just love experimenting. I specialize in Photo/Video Direction and Visual Identity (print, space, digital). I'm always on the lookout for new challenges. If my profile sounds like a good match, don't hesitate to contact me 📩

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Projects

• 1

  Primitives Restaurant - IdentityPrimitives is a seasonal restaurant in the 10th arrondissement of Paris. The restaurant showcases the flavors of raw, minimally-processed produce and the know-how of producers in its dishes.

The visual identity mirrors the restaurant's philosophy: “raw, unadorned but sublimated”.
To achieve this, I worked directly with the architect to create a coherent whole.
• 2

  Social Media Content - Havana ClubI worked for 3 years as Art Director/Graphic Designer for Havana Club's Instagram account. 
 After reworking the Brandbook and Social Content Strategy, I was able to tackle all aspects of creation: shoots, setting up new formats, talent/influence sourcing, short videos, paid media...
• Glow Playlist - Identity WorkThis playlist is aiming to highlight and give visibility
to female talents.
• 1

  La Calle Festival - IdentityLa Calle is a festival combining live music, fashion and food - organized in Paris and Lyon by Havana Club.
360° Visual Identity work covering all aspects of the event (space, print and digital).
• 2

  Tour du Monde - Amazon Prime Documentary“Tour du Monde” is a Prime Video and Yard documentary going behind the scenes of the 2022 edition of the Coupe Nationale des Quartiers de Créteil, the neighborhood soccer phenomenon.
• Bourse du Commerce - EventEvent organized by yard at the Bourse de Commerce. We organized karaoke, talk
and tour of the exhibition to sensibilize
young people to the art. I work as the graphist on this mission.

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Work history

Art Director / Graphic Designerlezedh
Dec 2020Paris, FranceFreelance
Y
Y
Art DirectorYARD
Dec 2019 - Dec 2023Paris, FranceFull Time

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Skills

• Art Direction
• Graphic Design
• Content Creation
• Photographic Direction
• Identity Design
• Poster Design
• OOH
• Social Campaign
• Print Design
• Social Design

Education

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Graphic Commuication Design / ErasmusKingston School of Art & Design
Dec 2017 - Aug 2018London, United Kingdom
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Art DirectorHEAD Genève
Sep 2016 - Jun 2019Geneva, Switzerland