About me
Accomplished commercial and operations manager with over 12 years of experience within the advertising and digital marketing sectors for both publisher and media agency businesses. I have demonstrable project management and account management credentials, alongside 8 years of team and personnel management experience, driving both individual and team performance.
I take pride in my ability to build and maintain excellent working relationships and have a proven track record of successfully managing multiple internal and external stakeholders. Adept at identifying and managing risk in addition to improving and implementing business processes, I specialise in reducing risk and growing revenues.
With a unique blend of operational and commercial strategies, I have directed several company-wide projects which have successfully increased profit margins. This includes the creation & implementation of new digital marketing products, as well as software migrations for both sales and project management platforms. My most recent successes have included company-wide implementation of commercial, HR, and operational business practices for digital marketing SMEs.
I have a passion for learning and strive to continually develop new skills at every opportunity.
Work history
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Commercial & Operations ManagerProfileTree
- Belfast, United KingdomFull Time
• Digital Marketing Agency specialising in content marketing, website design and development, PPC advertising.
• Reporting directly to the CEO, with responsibility for the day-to-day running of the business, including all operational functionality and direct line management of all company employees.
• Strategy Planning: defining, setting, and tracking performance of annual goals for the business; including creating and implementing HR, Finance, Commercial, and Communications policies.
• Driving company performance and increasing profit margins through regular process workflow reviews and appropriate adjustments.
• Agency resource management: oversee all planning and resource management in accordance with the requirements of the business.
• Oversee all recruitment in accordance with the requirements of the business.
• Business Strategy implementation based on the importance of employee well-being; including Learning & Development strategy, company benefits packages and an Employee-led social committee. Ensured that all employees received monthly 121s and implemented annual PDRs/PDPs.
• Change management: Successful remote implementation of various companywide policies and procedures.
• Client relationship management: lead contact for large-spending client projects. Key liaison between clients and technical teams, ensuring projects are delivered according to scope, on time and within budget. Manage client project expectations in accordance to brief and scope documents. Upsell additional digital marketing services where appropriate.
• Project Management: manage and control the project according to scope, oversee the project development, aligning teams, deliverables, and timeframes.
Project LeaderBauer Media
- Belfast, United KingdomFull Time
• Project Lead for the initiation, conception, and planning phases for Bauer’s business-wide project to review and refine the end-to-end customer journey, including assessment of all operational, commercial, and financial processes and software.
• Creation and presentation of project brief to the senior leadership team, including business proposal and expected project deliverables.
• Research and map out alternative processes that boost operational efficiency and improve the customer experience whilst also reducing cost.
• Analyse the existing sales and finance software systems to assess the commercial suitability in accordance with the current and future objectives of the business.
• Identify areas in which to maximise sales through digital channels.
• Main liaison between all project stakeholders, managing multiple objectives and multiple timelines throughout the project including the assignment of project roles and stakeholder involvement.
• Creation and management of communication, resource, and budget plans.
• Ensure that all project objectives are captured correctly according to the overall business objectives and identify any conflicting departmental objectives, ensuring these are discussed openly and workable solutions are agreed.
• Proficient in multiple software systems: SAP, Microsoft Dynamics CRM, Microsoft Office, Google Ad Manager, Trello, Monday, Slack, Teams, JIRA.
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Skills
- Project Management
- Client Relations
- Business Strategy
- Operations Management
- Change Management
- Line Management
- Staff Recruitment
- Digital Advertising
- Digital Marketing
- Account Management