About me

I am a skilled Creative with over 10 years’ professional experience. My background in graphic design, photography, photo editing and video, enables me to help understand and translate a companies’ vision and as such I take a very hands-on, collaborative approach when realising the combined need of the customer and the client. I am efficient working to creative briefs from conception through to delivery; within strict time lines, budget constraints and brand guidelines. I am driven by a strong work ethic, and believe that a collaborative creative environment produces the most interesting and compelling products. I am a capable project planner and have extensive research and presentation expertise spanning over 15 years from my degree, through to a commercial setting. I manage relationships as well as projects. This has helped me elevate existing contacts to long-term clients, develop new business contacts and evolve the brand from print to digital, and now TV VOD, including social media. I understand the end-to-end process of campaigns from a practical and projects perspective, and am able to identify new talent and recognise how we can utilise companies to achieve our message on a smaller budget. It’s not just about advising, but listening to their wants and needs and concerns.

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Work history

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Creative DesignerRed Commerce Limited
Mar 2016 - Jul 2018Gracechurch St, London, UKFull Time
As the lead designer, I was responsible for designing all marketing material for Red, including social media platforms (Facebook, Twitter, Youtube etc.). Working across a range of digital platforms including banner advertising, web, mobile and app creation. As well as coming up with inventive ideas and brainstorming designs/concepts for online and offline. A large part of my role, was to conceptualise and implement the branding guidelines. Creating and rolling out new collateral across RED's various platforms, "Work For Red", "Red Executive", "Red Associates" and "Red Partners" and ensuring consistency and synergy between the sub-brands. Another part of my role was filming interviews with SAP influencers and speakers at our corporate events, including post-production. I was in charge of all print assets. working with events team designing exhibition merchandise: Stands, Banners, Roller-Banners, Display boards, etc., brochures for various international markets, reports, event publicity, multipage flyers/leaflets and all branded stationary, as well as the corporate photography for the entire office. I also created animations and showreels for current promotions to be shown at various events we presented at. I worked closely with 3rd party web designers, project managing, tracking timelines, budget and progress and ensuring they adhered to branding. I redesigned the wireframes, and front end aesthetic; taking inconsistent branding and transforming their offering to something clean, consistent, on-brand and fulfilling a professional identity. I ensured the new Salary Hub Website was built to specification and on-brand, working closely with the designers. I worked on social media pages, promotional campaigns for Learning Hub (for SAP) building webpages, designing custom emails and helping the digital team build the campaign strategy.
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Creative Artworker & Rich Media EditorTUI Travel
Sep 2011 - Oct 2016London, United KingdomFull Time
My main role was to help build and develop a visual strategy for Crystal Ski Holidays to propel the brand forward. Along with project managing photo shoots and marketing videos, coordinating the entire project life cycle, from creative concept to art-direction and post-production; I ensured all requirements were achieved within brand, to deadline and on budget. Key Activities: • Managed group visual assets, guaranteeing style guides, print specs, critical paths and deadlines were adhered to for production and publication. Working with our studio team on general design jobs, developing AV materials to promote the company’s identity. • Created, edited and managed animations and videos for marketing - on the website, social media, TV and OOH; including 10 bumper animations that were broadcast on Sky’s Extreme Sports Channel. • Oversaw all photo editing jobs, retouching high profile imagery. • Handled relationships with third party suppliers - production companies, photographers and stock agencies along with joint marketing partners.

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Skills

• Photo Retouching
• Photography
• Digital Design
• Graphic Design
• Branding Design
• Video Editing
• Animation
• Marketing
• Print Design
• Social Media Marketing

Education

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PGCE in Post-compulsory EducationThe University of Exeter
Sep 2008 - Aug 2009Exeter, United Kingdom
As well as learning to teach Graphic Design and Photography, I taught AS, A Level and B Tec classes as part of the course.
BA(Hons) PhotographyFalmouth University
Sep 2003 - Aug 2006Falmouth, United Kingdom
I studied both traditional and digital photography and developed my graphic design skills as part of my learning to create multimedia pieces.

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