Zoë Elsdon
Available

Zoë Elsdon

Freelance DesignerHindhead, United Kingdom
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Jordan Prince
Zoë Elsdon
Available

Zoë Elsdon

Freelance DesignerHindhead, United Kingdom
About me
Fun and enthusiastic British designer with a love for detailed artwork. Specialising in patterns, illustration and large format artworking. At the end of the day, her aim is to connect with you through her passion and love for design. Since graduating top of her year in 2013 with a Textile Design degree, Zoë has worked in the surface design industry creating patterns for fashion, home and gifts, while gaining awards for her designs. Available for commissions, contract, licensing, and freelance.
Projects
  • Branding of a New Business
    Branding of a New BusinessCreating a hand drawn logo to fit with the gardening business category, incorporating their chosen font and layout. Made sure business cards, email signatures, flyers and brochures were all formatted correctly for print/ on screen, and were easy to adapt for new members of the company.
  • Limelight Accountancy Banners
    Limelight Accountancy BannersProducing three banners and marketing material for Limelight Accountancy, using their brand guidelines. The banners, 1m x 1.8m are fixed to the outside of their offices using eyelets, so it was crucial to ensure no important information was on the edges. Each banner had different information based on the time of the year to fit with the accounting calendar, and Christmas.
  • Grayshott and District Housing Association
    Grayshott and District Housing AssociationRebranding the local Housing Association, for letterheads and formal print. Fulfilled brief of including the local tree species, and keeping to a one colour print, with a simple, yet effective design.
  • Logo Creation for Wild-VC
    Logo Creation for Wild-VCCreating a logo to fit their slogan 'be more boar'. Kept to the brief of wanting a hand drawn logo where the hat can be changed to suit the style for each project, and the option of just having the face of the boar for smaller branded items.
  • Ornithology Wallpaper Design
    Ornithology Wallpaper DesignHalf drop repeat design created using hand drawn pen and watercolour motifs. Sold to Holden Decor for wallpaper in 2013. Currently still a bestseller at B&Q in two colourways.
  • Placemat Collection Creation
    Placemat Collection CreationCreating 54-60 placemat designs using weave, laser cutting, screen and digital printing, to create a full bodied collection for the global market. Inspired by upcoming trends and colourways these designs were licensed to the Perfect Trading Group for placemat designs.
Work history
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    Surface Pattern DesignNovelty House
    Hindhead, United KingdomFreelance
    Creating interiors based surface patterns focused on upcoming trends, for both the European and American market. All hand drawn in repeat, print ready.
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    Creative DirectorZ-O-E
    Hindhead, United KingdomFull Time
    Owner & creative designer at Z-O-E, producing baby muslin products and clothing for 0-4yrs, patterned with my illustrations and designs. Produce both repeat and placement prints for digital and screen printing. Products sold in national, European and Australian retailers, as well as online platforms including NOTHS. Source and converse with printers and manufacturers, design marketing material, attend trade and consumer shows, create website and social media content, photograph and edit product shots, research future trends.
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Skills
  • Abobe Illustrator
  • Adobe Photoshop
  • Pattern Design
  • Artworking
  • Logo Design
  • Print Design
  • Packaging
  • Collection Management
  • Collection Design
  • Surface Pattern
Education
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    EcourseMake It In Design: Design School
     - Hindhead, United Kingdom
    Full Scholarship on the full four module e-course. Completion of Modules 1-3 & the Ultimate Portfolio Builder. Featured in: 2016 Make It In Design Blog: UPB Graduate Interivew 2015 Make It In Design Blog: P&P Scholarship Winner Interview 2014 Moyo Magazine: Issue 7
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    Batchelor of ArtsThe University of Leeds
     - Leeds, United Kingdom
    BA (Hons) Textile Design Class 1: First Class Honours Awards while at University: 2013 University of Leeds: Kisby Prize (best finalist in BA (Hons) Textile Design) 2013 University of Leeds: School of Design Prize (most outstanding piece of work from a finalist in the graduation show) 2011 Bradford Textile Design Society: 3rd in The Woolmark Company Award 2011 Bradford Textile Design Society: 3rd in The Clothworkers' Foundation Award Dissertation Title: An Investigation Into the Influences of Socio-Economic Changes on Design Approaches for British Soft Furnishing Fabrics
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Awards
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    SBS WinnerTheo Paphitis SBS Awards
    2017 Won SBS Award 2019 Filmed Interview in Conversation with Theo Paphitis 2019 Autumn Fair Guest Speaker: SBS Panel - Inspiring Indies
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    Best Local Producer (Creative)Muddy Stilettos
    Finalist for Best Creative Local Producer in Surrey.
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