About me
Strategic and creative marketeer with extensive experience transforming media brands to inspire and drive growth. A passionate leader who combines commercial thinking with bold creative direction.
Work history
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Consultant Marketing DirectorZoe Hughes Ltd
London, United KingdomFreelance
Consultative projects across numerous agencies advising and guiding marketing strategies for a breadth of clients locally and internationally.
Consultant Head of MarketingSky
London, United KingdomFreelance
Responsible for Sky’s first ever commercial product range. Brand guardian to ensure consistency across all touch points including European territories and commercial partnerships.
Developed multi-channel campaign, directing collaboration of PR, creative, media, product design and retail with a digital first approach for core millennial audience. Product sales exceeded forecast and campaign positively shifted brand perceptions by 8%.
Created content strategy for owned media channels leading to 92% increase in traffic and 72% reduction in bounce rate, driving brand engagement.
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Skills
- Brand Strategy
- Creative Development
- Campaign Development
- Stakeholder Engagement
- Leadership
- Partnerships
- Brief Development
- Customer Insights
- Agency Management
- Integrated Campaign
Education
BA Business ManagementUniversity of Portsmouth
- Portsmouth, United Kingdom