Zoe Middleton-Lyons

Zoe Middleton-Lyons

Account ManagerLondon, United Kingdom
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Zoe Middleton-Lyons

Zoe Middleton-Lyons

Account ManagerLondon, United Kingdom
About me
I have a passion for seeing things differently, for those little things that will make someone think about what they have just seen. After coming from two practical degrees BA Media (Advertising) & MSC Creative Advertising, I have realised that just making something that is designed well isn't all that matters, there needs to be an underpinning story or difference that can be fortified and expressed to the consumer. A Brand is only as strong as the strategy behind it and I want to be involved in that process.
Work history
    Underscore logo
    Underscore logo
    Account ManagerUnderscore
    London, United KingdomFull Time
    My work at Underscore has been an eclectic combination of Account management, creativity,strategy and project management. Some of my key tasks include: - Managing the delivery of creative work and designers deadlines - Managing studio schedules, client and media deadlines - Managing the creation and delivery of websites including CMS handovers - Workshopping brand strategy and brand collateral both internally and externally - Production management across Print collateral, building vinyls and signage - Social media content creation for key clients Clients Include: Agents Army, Brighton Pier, CBRE, Co-op, Football Radar, GCW, Green Kite, Immensa, JLL, Longbow, Nash Bond, Norges Bank, Nulty+, Nulty Bespoke, Prime Retail, Portus Retail, Purssells London, Quintessentially, RTL AdConnect, Seafish, The Money Charity, Total Football, TSL, Vengrove
    Underscore logo
    Underscore logo
    Account ExecutiveUnderscore
     - London, United KingdomFull Time
    After working my way up from an Intern, I was given the responsibility of handling my own accounts. These varied across brand, communications, digital and print. I have worked across multiple platforms including art direction of multiple video shoots, photo-shoots, brochure designs, delivery of a variety of websites and holding client workshops to unlock brands. I also managed off & on-site development teams, creating and inputting content, reviewing medium/high fidelity wireframes, ensuring UX & UI are appropriate for the brand and producing CMS guides/handovers for both Wordpress and & Concrete 5.
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Skills
  • Advertising
  • Branding
  • Art Direction
  • Presenting
  • Account Management
  • Design
  • Pitching
  • Project Management
  • Creative Direction
  • Client Management
  • Creative Thinking
  • Indesign
  • Photoshop
  • Word
Education
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    E
    MSc Creative AdvertisingEdinburgh Napier University
     - Edinburgh, United Kingdom
    E
    E
    Ba Hons Media (Advertising)Edge Hill University
     - Ormskirk, United Kingdom
Awards
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    T
    Best Health & Pharmaceutical CampaignThe Masters of Marketing
    Seafish (Superfishoil) Campaign
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    E
    Best In ShowEdinburgh Napier University
    Caran D’ache Pencils & Pixels Campaign