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Zoe Middleton-Lyons

Account Manager

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About me

I have a passion for seeing things differently, for those little things that will make someone think about what they have just seen. After coming from two practical degrees BA Media (Advertising) & MSC Creative Advertising, I have realised that just making something that is designed well isn't all that matters, there needs to be an underpinning story or difference that can be fortified and expressed to the consumer. A Brand is only as strong as the strategy behind it and I want to be involved in that process.

Skills

  • Advertising
  • Branding
  • Art Direction
  • Presenting
  • Account Management
  • Design
  • Pitching
  • Project Management
  • Creative Direction
  • Client Management
  • Creative Thinking
  • Indesign
  • Photoshop
  • Word

Work history

Currently

Account Manager

Underscore

Aug 2016
  • London, United Kingdom
  • Full Time
  • My work at Underscore has been an eclectic combination of Account management, creativity,strategy and project management. Some of my key tasks include: - Managing the delivery of creative work and designers deadlines - Managing studio schedules, client and media deadlines - Managing the creation and delivery of websites including CMS handovers - Workshopping brand strategy and brand collateral both internally and externally - Production management across Print collateral, building vinyls and signage - Social media content creation for key clients Clients Include: Agents Army, Brighton Pier, CBRE, Co-op, Football Radar, GCW, Green Kite, Immensa, JLL, Longbow, Nash Bond, Norges Bank, Nulty+, Nulty Bespoke, Prime Retail, Portus Retail, Purssells London, Quintessentially, RTL AdConnect, Seafish, The Money Charity, Total Football, TSL, Vengrove

2016

Account Executive

Underscore

Feb 2016 - Aug 2016
  • London, United Kingdom
  • Full Time
  • After working my way up from an Intern, I was given the responsibility of handling my own accounts. These varied across brand, communications, digital and print. I have worked across multiple platforms including art direction of multiple video shoots, photo-shoots, brochure designs, delivery of a variety of websites and holding client workshops to unlock brands. I also managed off & on-site development teams, creating and inputting content, reviewing medium/high fidelity wireframes, ensuring UX & UI are appropriate for the brand and producing CMS guides/handovers for both Wordpress and & Concrete 5.

2016

Aug 2015 - Feb 2016
  • London, United Kingdom
  • Full Time
  • My work so far at Underscore has been an eclectic combination of creativity and strategy, putting my powers of photoshop and InDesign to use but also helping to come up with propositions, stories and managing projects. Working within the team I have been able to learning so much in such a short time, My main creative opportunities so far have been to create storyboards for animations, multiple social media posts and a range of articles. As well as weekly presentations and briefing documents. My main strategic opportunities have included, Writing cost proposals & timings for brands to ensure that both parties understand their roles and deliverables, managing a luxury brand through their creative and deliverable process including web build and print, and creating logistical proposals and time frames. Further opportunities have also included delivering analytics documents and making an incredible pot of coffee! I have been able to work on multiple brands including Longbow, Seafish, Chambers travel management, multiple companies within the property sector and also internal communications for Underscore.

Education

2015

MSc Creative Advertising

Edinburgh Napier University

Sep 2014 - Aug 2015
  • Edinburgh, United Kingdom

2012

Ba Hons Media (Advertising)

Edge Hill University

Sep 2009 - Jul 2012
  • Ormskirk, United Kingdom

Awards

2015

Best Health & Pharmaceutical Campaign

The Masters of Marketing

  • Seafish (Superfishoil) Campaign

2015

  • Caran D’ache Pencils & Pixels Campaign