About me

I've been lucky to be part of this marvelously exciting industry for over 15 years now and I still know I haven't seen it all, still have lots to learn, people to meet and experiences to discover, but I do come 'ready prepared' with a plethora of experience and knowledge. A very quick overview, I began as a project manager in design studio ODD London so have an understanding of the design process, print production and event production. I then moved into moving image at TV & Production company INTRO where I attained my APA certificate simultaneously. In 2013 NikeLab head office had just been brought over to London soil from Portland along with the Nike creative director and I was asked to build and run the studio, which I did as the sole executive producer, in-line producer and studio manager for 4.5 years. Wow what a job! I had the great fortune of being able to work with creatives and image makers I had admire since I was a kid, Nick Knight, Tim Saccenti, Carlos Serrao, Universal Everything, United Visual Artists, plus many more. With a heavy heart and actual real tears I left my team at Nike and moved onto Airbnb in 2017 and have been there ever since, acting as their in-line senior creative producer for the EMEA regions and as executive producer for overviews on resourcing and talent resource management. What a ride!!

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Projects credited in

• 19

  Flyknit - Nike - Universal EverythingTo launch the new Flyknit shoes, Nike approached Universal Everything to create an interactive installation that would encompass movement and the human form. We launched at the Design Week in Milan, then went on to tour the piece to China, the US and Brazil.

Work history

Senior creative producerAirbnb
Feb 2017 - Jun 2020London, United KingdomFreelance
I performed a dual role at Airbnb, as freelance senior creative producer for EMEA and Airbnb Inc and as interim production lead for EMEA.
Executive producer and head of creative operationsNike
Feb 2013 - Feb 2017London, United KingdomFull Time
Head hunted by the Nike EMEA creative director Andy Walker to set up and run the London studio, produced all global creative content for NikeLab. Acted as executive producer, in-line production and creative operations.

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Skills

• Creative Producing
• Creative Production
• Photography Production
• Shoot Production
• Video Production
• Digital Production
• Strategy Development
• Project Management
• Production Management
• Events Production